PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain buoyant
Gardening is projected to expand at a healthy pace in current value terms throughout the forecast period. Overall demand should remain robust thanks to the growing appeal of this hobby among consumers seeking to beautify their homes, increase physical activity, reduce stress, cultivate their own fruit and vegetables and bring more of the natural world into their daily lives.
Interest in products that harness smart technology set to increase
Gardening products that incorporate smart technologies to optimise growing conditions and reduce the amount of time, effort and material resources required to cultivate different types of plants are expected to become more popular over the forecast period. Examples include an irrigation system developed by Taiwanese firm Aeon Matrix that adjusts watering schedules in response to solar radiation levels, and the Ultron Smart AI Gardening system from local start-up New Garden Co, which comprises a self-caring planter with multiple connected sensors and automated lighting and watering controls.
Climate change and sustainability concerns will continue to shape consumer choices
Climate change and environmental concerns will continue to have a significant influence on purchasing decisions and company strategies in gardening over the forecast period. For example, seed and plant varieties that demonstrate greater resilience to drought, flooding and rising average temperatures are likely to become more popular and widely available due to the increasing frequency and severity of extreme weather events.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Taiwan?
- Which are the leading brands in Gardening in Taiwan?
- How are products distributed in Gardening in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Taiwan - Category analysis
KEY DATA FINDINGS
Current value growth picks up as interest in gardening continues to rise
Green Orchids Co remains the overall leader
Distributon still heavily concentrated in home improvement and gardening stores
Overall demand expected to remain buoyant
Interest in products that harness smart technology set to increase
Climate change and sustainability concerns will continue to shape consumer choices
Home and Garden in Taiwan - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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