PROSPECTS AND OPPORTUNITIES
Steady growth, though profit margins tight
There will be steady growth in gardening over the forecast period, though constant value sales will fall slightly, as high costs hit profitability. That being said, the continuing urbanisation and expansion of suburban areas will lead to a growing interest in home gardening and landscaping.
Consumer demand for eco-friendly and automated gardening tools set to rise
Sustainable practices, including the use of organic fertilisers, composting systems, and rainwater harvesting, will gaining traction, as consumers look to reduce environmental impact, while enhancing soil health and biodiversity. At the same time, smart technologies such as robotic lawn mowers, sensor-based irrigation systems, and automated greenhouses will also make gardening more efficient and eco-friendly by conserving water, reducing emissions, and optimising plant care.
Climate change to transform home gardening in Poland by 2035
Climate change is set to significantly influence gardening over the forecast period. As weather patterns become more unpredictable, consumers will increasingly turn to climate-resilient gardening practices within their own homes.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Poland?
- Which are the leading brands in Gardening in Poland?
- How are products distributed in Gardening in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Poland - Category analysis
KEY DATA FINDINGS
Gardening equipment accounts for most value sales, but garden care strongest performer
Evergreen holds on to top spot, by prioritising affordability, accessibility, and environmental responsibility
Home improvement and gardening stores dominate, though e-commerce gains most value share
Steady growth, though profit margins tight
Consumer demand for eco-friendly and automated gardening tools set to rise
Climate change to transform home gardening in Poland by 2035
Home and Garden in Poland - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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