PROSPECTS AND OPPORTUNITIES
Gardening is set to continue to benefit from the growing emphasis on green spaces
Gardening is expected to see moderate-to-strong increases in retail value (constant 2024 prices) sales as the forecast period progresses. Gradually rising growth is based on increasing consumer interest in outdoor living and a growing emphasis on sustainability and indoor and outdoor green spaces.
The urbanisation trend undermines the need for lawn mowers
Walk power and especially riding lawn mowers are expected to continue to see strong decreases in retail value (constant 2024 prices) sales over the forecast period. This is primarily because lawns are becoming increasingly rare in Spain, especially in densely populated urban centres like Barcelona.
Intelkia introduces a new smart garden solution to improve the management of green spaces
Intelkia, a Spanish start-up focused on Internet of Things projects, has developed a smart garden solution using the Libelium Waspmote sensor platform. This solution encompasses the monitoring of water quality for both irrigation and fountains, air and soil conditions, water flow in irrigation networks and security measures for garden facilities, all in real time.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Spain?
- Which are the leading brands in Gardening in Spain?
- How are products distributed in Gardening in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Spain - Category analysis
KEY DATA FINDINGS
Pots and planters is the fastest-growing category amidst an increasing preference for biophilic design in homes
Rocalba reaps the benefits of strong investment in products and consumer engagement to lead the category
Home improvement and gardening stores dominate distribution, driven by wide assortments and competitive prices
Gardening is set to continue to benefit from the growing emphasis on green spaces
The urbanisation trend undermines the need for lawn mowers
Intelkia introduces a new smart garden solution to improve the management of green spaces
Home and Garden in Spain - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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