Competitive Landscape
Private Label and Heritage Brands Defend Share Amid Fragmentation
Gardening in Spain remains highly fragmented, with the largest single company, Rocalba SA, holding only a 1% retail value share in 2025, and no single company exceeding this threshold. Over the period from 2020 to 2025, there was no material increase in concentration, as the shares of the top players, such as Rocalba, Semillas Batlle SA, and Compo Iberia SL have remained stable or declined slightly, reflecting ongoing fragmentation and competitive intensity.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Spain?
- Which are the leading brands in Gardening in Spain?
- How are products distributed in Gardening in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Spain - Category analysis
Key Data Insights
Gardening Summary
Ikea Expands Compact Living Solutions to Boost Balcony Gardening
Verdecora and Leroy Merlin Drive Demand for Water-Saving Products
Apartment Dwellers Turn to Pots and Planters for Urban Greenery
Retailers Expected to Respond to Compliance Pressures with Sustainable Ranges
Brands Will Adapt to Gardening for Balconies and Terraces
Diy Kits and Bundled Services to Target Polarised Consumer Needs
Private Label and Heritage Brands Defend Share Amid Fragmentation
Leroy Merlin and Peers Secure Dominance through Advice and Range
Amazon and Leroy Merlin Expand Digital Content as E-Commerce Stabilises
Home and Garden in Spain - Industry Overview
2025 Developments
Key Data Insights
Leroy Merlin and Søstrene Grene Respond to Value-Driven Demand
Ikea Ibérica and Verdecora Drive Urban Gardening Surge among City Dwellers
Gardena and Andreu World Set New Standards in Sustainability and Smart Living
Solid Socioeconomic Fundamentals Set to Drive Growth
Peer-To-Peer Resale and Trade-In Services to Impact the Performance of Home Furnishings Primary Market
Compliance-Led Design to Reshape Retail Strategies
Ikea and Private Label Expand Value to Reinforce Leadership
Gardena and Bruguer Drive Connected and Design-Led Launches
Homewares and Home Furnishing Stores Retains Top Spot as Retail E-Commerce Narrows the Gap
Circular Shift in Home Furnishings and the Response From Retailers
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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