PROSPECTS AND OPPORTUNITIES
Healthy growth in gardening will be driven by urbanisation and e-commerce
Gardening in South Korea is expected to witness moderate value growth in the upcoming years, but at a slower pace than seen in the review period. Although there was a modest economic recovery in 2024, consumers will remain cautious with expenditure and are expected to limit discretionary purchases on gardening supplies.
Floriculture and government initiatives set the stage for growth of horticulture
Horticulture is expected to be a dynamic category over the forecast period, due to several converging factors. Government initiatives such as the Flower Road program aims to beautify public spaces with floral arrangements, thus enhancing urban aesthetics and boosting tourism appeal.
Technological advances will bring new smart gardening solutions
In 2024, a notable trend in home and garden was the rise of smart gardening solutions, driven by consumers’ growing interest in technology-integrated products that offer convenience and efficiency. With urban living spaces growing, especially in apartment-heavy areas, traditional gardening opportunities, consumers are increasingly adopting smart planters, automated irrigation systems, and indoor gardening kits that can be monitored and controlled via smartphone apps.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in South Korea?
- Which are the leading brands in Gardening in South Korea?
- How are products distributed in Gardening in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in South Korea - Category analysis
KEY DATA FINDINGS
Gardening category thrives amid urban demand and government backing
99 Flower Co Ltd and Nongwoo Bio Co Ltd bring innovation to the gardening category
Home improvement and gardening stores lead growth in home gardening
Healthy growth in gardening will be driven by urbanisation and e-commerce
Floriculture and government initiatives set the stage for growth of horticulture
Technological advances will bring new smart gardening solutions
Home and Garden in South Korea - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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