PROSPECTS AND OPPORTUNITIES
Urban living and wellness trends to spearhead growth in gardening
Gardening is projected to grow steadily in the upcoming period, driven by several factors. Urbanisation will lead to more indoor and urban gardening as city dwellers seek green spaces within confined areas.
Indoor plants to fuel development of horticulture
Within horticulture, indoor plants is expected to the most dynamic category in the upcoming years, with robust growth expected in the United States. Consumers are drawn to the idea of bringing nature indoors, opting for low-maintenance varieties that both cater to aesthetic preferences and have properties conducive to an indoor environment.
Technology is set to change home gardening with smart functionality
In the US, gardening has undergone a tech-driven transformation fuelled by smart automation and the drive towards sustainability. Innovations like Aiper’s IrriSense Smart Sprinkler and Segway’s Navimow X3 robotic mower highlight a broader shift towards intelligent, connected tools that enhance convenience, efficiency, and eco-consciousness.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in USA?
- Which are the leading brands in Gardening in USA?
- How are products distributed in Gardening in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in the US - Category analysis
KEY DATA FINDINGS
Wellness and sustainability draws consumers towards gardening products
Innovation raises product appeal as brands align with consumers’ need for sustainable gardening solutions
Specialised retailers and e-commerce aids development of gardening category
Urban living and wellness trends to spearhead growth in gardening
Indoor plants to fuel development of horticulture
Technology is set to change home gardening with smart functionality
Home and Garden in the US - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Gardening
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!