PROSPECTS AND OPPORTUNITIES
New developers are set to build on the Lamarr department store site
The Lamarr department store project, which had been highly anticipated as a significant addition to the Austrian retail landscape, faced a major setback due to the financial troubles of its developer, Signa Holding GmbH. Initially, the department store was set to offer 20,000 square meters of retail space, a luxury hotel, and premium offerings targeting high-end consumers.
Moderate outlook for department stores as the industry faces challenges
The future of department stores in Austria faces challenges, especially in light of the Lamarr store project's difficulties. While department stores like Steffl and the Kastner & Öhler flagship in Graz will continue to enjoy a certain level of success, particularly due to their appeal to city tourists and their offerings of luxury brands, the overall growth potential for department stores may be limited across the forecast period.
The positive outlook for variety stores is expected to be driven by ongoing expansions
Variety stores is expected to continue performing well across the forecast period, with retail value sales likely to grow at a stronger pace compared to overall retailing. The low-price dominance of brands like Action and Tedi will remain a key characteristic of the segment.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Austria?
- Which are the leading retailers in General Merchandise Stores in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Austria - Category analysis
KEY DATA FINDINGS
Solid growth for department stores driven by tourists visiting Austria
Strong growth for variety stores which offer a wide range of affordable products
Action defends its lead in variety stores and the overall competitive landscape
New developers are set to build on the Lamarr department store site
Moderate outlook for department stores as the industry faces challenges
The positive outlook for variety stores is expected to be driven by ongoing expansions
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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