PROSPECTS AND OPPORTUNITIES
Department stores to seize opportunities from growing inbound demand with emphasis on omnichannel strategy
In recent years, department stores have faced notable challenges in Japan, including a declining population and an ageing customer base, leading to the closure of many regional and suburban locations. For instance, the Gifu Takashimaya, which opened in 1977, closed in July 2024, while the Sakai Store of Takashimaya, which began operations in 1964, is expected to shut its doors in January 2026.
Store-centric variety stores rely on consumer interaction for a competitive edge
Variety stores such as Don Quijote, and 100 Yen Shop from Daiso, are likely to maintain their competitive edge due to their strong presence in physical stores, especially with products that are low-priced and not well-suited for e-commerce giants such as Amazon and Rakuten, which struggle with the profitability of shipping these items. Don Quijote, in particular, has been enhancing its branding by encouraging consumer engagement in store design and operations.
@cosme’s unique strategy in beauty retail
For general merchandise stores which focus strongly on beauty and personal care products, @cosme store has emerged as a significant threat, as it offers a wide range of both premium and mass brands as a cross-sectional beauty speciality store. Since its opening in 2020 in Harajuku, Tokyo, @cosme TOKYO has gained attention as an essential venue for promotions and sales for numerous beauty brands.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Japan?
- Which are the leading retailers in General Merchandise Stores in Japan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Japan - Category analysis
KEY DATA FINDINGS
Department stores thrives amidst yen depreciation and rising inbound demand
Trend-driven beauty strategy beyond price constraints
Variety stores differentiate through strengthened private label lines
Department stores to seize opportunities from growing inbound demand with emphasis on omnichannel strategy
Store-centric variety stores rely on consumer interaction for a competitive edge
@cosme’s unique strategy in beauty retail
Retail in Japan - Industry Overview
Retail in 2024: The big picture
Changes in the competitive environment in retail
Japan’s retail industry embraces digital solutions to combat labour shortages
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargains
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargains
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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