PROSPECTS AND OPPORTUNITIES
General merchandise stores to face ongoing competition from e-commerce
The Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending. However, both department stores and variety stores are expected to face increasing competition from other channels, especially e-commerce, thus leading to pressure on general merchandise stores overall.
Acquisitions and investments could help struggling variety stores
It is possible that acquisitions and investments could help struggling variety stores, as activity in this area has been previously noted. For example, in 2019, the major Norwegian variety stores operator Europris purchased a 20% share in the Swedish variety stores chain ÖoB.
Prospects remain for further development in department stores
Prospects remain for further development in department stores over the forecast period. Indeed, considering the consolidated competition between the two main players, further developments are inevitable in order for Åhléns and NK to aim to take share from each other.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Sweden?
- Which are the leading retailers in General Merchandise Stores in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Sweden - Category analysis
KEY DATA FINDINGS
General merchandise stores see a slump in sales, due to changing consumer priorities
Variety stores remains consolidated between its main players, with Dollarstore most active in its expansion plans
Dominance of Åhléns and NK presents a barrier to new entrants in department stores
General merchandise stores to face ongoing competition from e-commerce
Acquisitions and investments could help struggling variety stores
Prospects remain for further development in department stores
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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