PROSPECTS AND OPPORTUNITIES
Large store requirements present challenges
Department store players face challenges in developing their store networks in Greece, since they require large buildings, which mean that their establishment and maintenance are expensive. Therefore, significant changes are not foreseen in the number of department stores in the market in the near future, nor is a new major player likely to enter the market.
Jumbo expected to stay out in front
The variety stores channel is expected to continue its positive growth trend in Greece during the forecast period, with the affordable pricing and wide variety of products offered by these retailers driving demand from price conscious consumers. Variety stores appeal to shoppers seeking value, especially during periods of economic uncertainty.
Department stores to focus on developing distinctive shopping experiences
In the face of the growing threat from e-commerce and the diversification of the offer of other retailers, including modern grocery players, the department stores channel is expected to focus more strongly on creating unique experiences for consumers during the forecast period. This could be achieved by offering fun activities such as pop-up events, interactive displays, or café areas where customers can go to relax during their shopping trips.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Greece?
- Which are the leading retailers in General Merchandise Stores in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Greece - Category analysis
KEY DATA FINDINGS
Strong growth
Jumbo remains dominant
Potential in high-end focus
Large store requirements present challenges
Jumbo expected to stay out in front
Department stores to focus on developing distinctive shopping experiences
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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