PROSPECTS AND OPPORTUNITIES
Rising middle class will create opportunities for department store revival
Morocco’s expanding middle class is expected to fuel demand for quality, diversified retail experiences, creating opportunities for department stores to regain relevance. As urban infrastructure and commercial centres continue to develop, these retailers will benefit from securing locations within high-traffic shopping malls and lifestyle hubs.
Regulatory shifts in e-commerce to benefit local variety store operators
Recent tax reforms have provided a more favourable landscape for domestic variety store operators. The implementation of VAT on foreign e-commerce platforms – including the launch of Temu in April 2024 and Shein in 2022—has narrowed the price gap between imported goods and locally available products.
Store design and customer service to become points of differentiation
With rising expectations among Moroccan consumers, general merchandise retailers will increasingly invest in creating visually engaging and service-oriented environments. This is especially important for variety stores seeking to stand out from both online platforms and conventional mass-market outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Morocco?
- Which are the leading retailers in General Merchandise Stores in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Morocco - Category analysis
KEY DATA FINDINGS
Department stores lose ground amid rising competition from digital and specialised retail
Alpha 55 extends leadership by expanding footprint and enhancing in-store experience
Variety stores offer resilient, low-cost alternatives
Rising middle class will create opportunities for department store revival
Regulatory shifts in e-commerce to benefit local variety store operators
Store design and customer service to become points of differentiation
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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