PROSPECTS AND OPPORTUNITIES
Investment in shopping centres will decline
The shopping malls sector, which comprises nearly 450 malls with 14 million square meters of rentable space, has seen a decline in investment due to rising operational costs, including financing in foreign currency while earning in Turkish lira. This will further hinder growth of department stores, with these stores often being often being the flagship tenants within such shopping centres.
Moderate value growth expected for variety stores
Variety stores will register moderate value growth over the forecast period. Volume over value will remain a key business strategy in variety stores.
Shifting trend in malls from fashion to logistics and tech may hinder growth for department stores
A decrease in fashion-related categories, with a move toward health, education, logistics and technology, is being seen in Turkey’s shopping malls. New concepts include stores with large logistics spaces for online order fulfilment and the integration of tech hubs and data centres within mall complexes.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Turkey?
- Which are the leading retailers in General Merchandise Stores in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Turkey - Category analysis
KEY DATA FINDINGS
Department stores adopting strategies for positive environmental and societal impact
Boyner remains overall leader of general merchandise stores
AI projects as cornerstone of technological progress
Investment in shopping centres will decline
Moderate value growth expected for variety stores
Shifting trend in malls from fashion to logistics and tech may hinder growth for department stores
Retail in Turkey - Industry Overview
Retail in 2024: The big picture
Self-checkout system technology becomes more prevalent
GenAI and social and ecological activism trends gain traction
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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