PROSPECTS AND OPPORTUNITIES
Increased competition expected for general merchandise stores
Over the forecast period it is expected that general merchandise stores will increase their focus on adopting an omnichannel presence in order to succeed over the competition and increase their market share. Indeed, the role of the digital channel will likely become increasingly central within variety stores both in terms of sales and marketing.
Omnichannel strategies expected to flourish as players look to differentiate
Over the forecast period, it is expected that general merchandise stores will become more digital and connected, with most Italian consumers now carrying a smartphone around with them wherever they go. In particular, over the forecast period, it is expected that people will no longer enter a store just to buy something, but they will rather expect to experience an increasingly personalised and engaging shopping experience.
Innovative digital strategies can help players stay ahead of the competition
Artificial intelligence, digitalisation and gamification are expected to become a core feature of general merchandise stores over the forecast period. Players are expected to look to engage with consumers and provide offers and promotions, while at the same time collecting the shopping habits and preferences of their customers to improve stock management and provide a more personalised experience for each customer.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Italy?
- Which are the leading retailers in General Merchandise Stores in Italy?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Italy - Category analysis
KEY DATA FINDINGS
Larger department stores thriving but some smaller players are on the ropes as pressures mount
Variety stores attract cash-strapped consumers
Action chain spreading across the country thanks to strong value proposition
Increased competition expected for general merchandise stores
Omnichannel strategies expected to flourish as players look to differentiate
Innovative digital strategies can help players stay ahead of the competition
Retail in Italy - Industry Overview
Retail in 2024: The big picture
Sustainability concerns having a growing influence on the market
Retailers investing in digitalisation strategies
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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