Competitive Landscape
Skp and Miniso Accelerate Growth as Others Lose Ground
General merchandise stores in China remained highly fragmented in 2025, with no single company approaching dominance and a wide spread of shares among the leading players. The market became slightly more concentrated over the five years to 2025, with the top companies, such as Beijing Hualian (SKP) Department Store and Miniso International, gaining share through strong retail strategies and innovative formats.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in China?
- Which are the leading retailers in General Merchandise Stores in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in China - Category analysis
Key Data Insights
Miniso and Kkv Drive Value-Led Expansion as Growth Stalls
Miniso and Kkv Drive Value-Led Expansion as Growth Stalls
Bailian Group Reimagines Retail Space to Capture Youth Demand
New World Daimaru Department Store Pioneers Instant Tax Refunds to Convert Tourists into Shoppers
Variety Stores Accelerates Expansion as Department Stores Plateau
Retailers Embrace Fandom and Experience to Drive Loyalty and Footfall
Skp and Miniso Accelerate Growth as Others Lose Ground
Retail in China - Industry Overview
Aldi Elevates Value Perception with Gourmet Private Label Launch
Key Data Insights
Aldi Elevates Value Perception with Gourmet Private Label Launch
Bailian Group Transforms Department Store into Youth Lifestyle Hub
Pop-Up Events and Curated Fairs Revitalise Informal Selling
Retail E-Commerce Outpaces All Channels as Instant Retail Expands
Ai-Powered Personalisation and Experiential Spaces Transform Offline Engagement
Cautious Spending and Evolving Values Drive New Strategies for Growth
Bytedance and Jd.Com Accelerate Share Gains as Alibaba Pivots to Instant Retail
Alibaba’S Divestments and Instant Delivery Reshape Competitive Strategies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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