PROSPECTS AND OPPORTUNITIES
Havan will continue to be the leading brand in department stores during the forecast period
General merchandise stores in Brazil is set to maintain growth in current value terms in the forecast period, with increases for both department stores and variety stores. However, department stores is set to maintain the strongest increase.
Americanas SA set to remain the leader in variety stores during the forecast period
Americanas lost a great deal of trust amongst both suppliers and consumers in 2023, and it will have to work hard to rebuild this in the forecast period in order to recoup some of its lost sales. However, with the bankruptcy of Lojas Leader, Americanas is expected to maintain its leading position in variety stores in the forecast period.
Difficulties will remain for many retailers in general merchandise stores
Small format general merchandise stores offer leaner portfolios with fewer SKUs, while independent stores, encouraged by high rents, mainly in shopping centres, are also migrating to a smaller format to reduce overheads. Many of them are referred to as Express stores, offering customers a more select range of the most popular products, thereby offering greater convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Brazil?
- Which are the leading retailers in General Merchandise Stores in Brazil?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Brazil - Category analysis
KEY DATA FINDINGS
Havan recovers its sales in 2024, after a drop in the previous year
Lojas Leader kept six outlets open in 2024, but these will close their doors
Americanas SA will have to go a long way to regain its credibility with creditors, shareholders, and consumers
Havan will continue to be the leading brand in department stores during the forecast period
Americanas SA set to remain the leader in variety stores during the forecast period
Difficulties will remain for many retailers in general merchandise stores
Retail in Brazil - Industry Overview
Retail in 2024: The big picture
Mergers and acquisitions by strong companies impact retailing in 2024
Warehouse clubs increase their revenue
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Carnival
Consumer Day
Mother’s Day
Father’s Day
Client Day
Children’s Day
Black Friday and Cyber Monday
Christmas
Summer
Back to school
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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