PROSPECTS AND OPPORTUNITIES
Large retailers highlighting on their steps towards sustainability and love-earth campaigns
It is likely that operators of general merchandise stores will continue taking their steps towards investing in sustainability programmes, with efforts spanning from waste reduction to supporting local communities. For example, Central Retail established Greengen Energy Co Ltd (GGE) in partnership with GULF Energy Development to spearhead solar energy production.
Miniso fuelled for success with its character-based product lines
There is expected to be a rising interest in pop culture and art toys among younger generations of consumers in Thailand over the forecast period. Even though many households still face high debts, a high cost of living and low purchasing power, it is likely that there will be a shift in consumer preferences towards non-essential items that tap into the emotional needs of consumers.
Digitalisation set to play an increasingly important role in the future of general merchandise stores
Thanks to the growing impact of social media and urbanisation, general merchandise stores are expected to invest in digitalisation strategies over the forecast period such as by partnering with influencers, creating engaging content and utilising social commerce platforms to enhance their digital marketing strategies and drive sales. As consumers spend increasing amounts of time online it will be important that retailers adapt, not only in terms of offering e-commerce, but also in terms of marketing strategies and customer engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Thailand?
- Which are the leading retailers in General Merchandise Stores in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Thailand - Category analysis
KEY DATA FINDINGS
Department stores see strong growth in Thailand in 2024 despite mounting competition
Variety stores enjoyed its double-digit performance
Players explore new ways to expand through marketing, partnerships and events
Large retailers highlighting on their steps towards sustainability and love-earth campaigns
Miniso fuelled for success with its character-based product lines
Digitalisation set to play an increasingly important role in the future of general merchandise stores
Retail in Thailand - Industry Overview
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
Informal retail
Opening hours for physical retail
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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