PROSPECTS AND OPPORTUNITIES
General merchandise stores anticipate a robust future
Looking ahead, forecasts project sustained economic development in Vietnam. Rising financial confidence, alongside recovering consumer sentiment, will likely encourage more spending in department and variety stores, shifting some purchases away from waiting for manufacturer discounts or looking exclusively for e-commerce bargains.
Increased investment in innovation
General merchandise stores face increasingly stiff competition from retail e-commerce platforms, which consistently run promotions and offer convenient delivery. This is especially true for tech-savvy demographics such as Gen Z, who look for engaging shopping experiences, both online and offline.
Retail e-commerce continues to challenge general merchandise stores
Retail e-commerce poses ongoing challenges for general merchandise stores. Consumers increasingly prefer the convenience of online channels like Shopee, Lazada, and TikTok, enticed by frequent discounts and user-friendly shopping features.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Vietnam?
- Which are the leading retailers in General Merchandise Stores in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Vietnam - Category analysis
KEY DATA FINDINGS
General merchandise stores sees sustained growth
AEON remains overall leader in 2024
Chained variety stores record strong performance
General merchandise stores anticipate a robust future
Increased investment in innovation
Retail e-commerce continues to challenge general merchandise stores
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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