PROSPECTS AND OPPORTUNITIES
Variety stores set to record solid performance despite slowdown in growth
Growth in general merchandise stores is expected to remain driven by the expansion of variety stores through new outlet openings, and by attracting a growing proportion of mid-income consumers seeking to reduce their spending on non-grocery products in an uncertain macroeconomic environment.
No short-term relief for department stores due to significant challenges
With a mid-market price positioning, department stores is expected to continue struggling to maintain its customer base, as this format fails to resonate with young adults. Many of these consumers tend to choose fast fashion retailers, while older or more affluent groups seek premium or luxury brands.
Closer integration of e-commerce with store-based activities expected
Galeria Karstadt Kaufhof is expected to continue focusing on services, helping to achieve a closer integration of its e-commerce and store-based activities. In addition, it is likely to match its product range more closely with local demand characteristics and by improving the store experience by offering customers additional services, in an attempt to help improve the performance of its remaining stores.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Germany?
- Which are the leading retailers in General Merchandise Stores in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Germany - Category analysis
KEY DATA FINDINGS
Variety stores continues on upwards growth trajectory
Galeria continues to lose share while main competitors make gains
Department store chain Galeria focuses on path to profitability to remain afloat
Variety stores set to record solid performance despite slowdown in growth
No short-term relief for department stores due to significant challenges
Closer integration of e-commerce with store-based activities expected
Retail in Germany - Industry Overview
Retail in 2024: The big picture
Similar growth rates for discounters and supermarkets, while interest in organic food and drinks continues to rise
Enhancing retail success through omnichannel integration
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer Sales
DISCLAIMER
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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