Competitive Landscape
Central Retail Corp Reinforces Dominance as Variety Chains Gain Ground
General merchandise stores in Thailand remain highly concentrated in 2025, with the Central Retail Corp (CRC) accounting for 52% of value share in 2025. Over the past five years, the level of concentration has stayed high, with CRC maintaining its leadership through a broad portfolio of Central Department Store and Robinson Department Store outlets, a scale unmatched by competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Thailand?
- Which are the leading retailers in General Merchandise Stores in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Thailand - Category analysis
Key Data Insights
Tourist Spending and Value-Driven Retail Sustain Outlet Growth
Tourist Spending and Value-Driven Retail Sustain Outlet Growth
Moshi Moshi Leverages Value-Based Shopping to Capture Younger Demographics
Miniso Transforms Physical Space to Drive Footfall and Engagement
Variety Stores Accelerate Expansion as Discovery Shopping Appeals to Gen Z
Department Stores Adapt Product Range as Subdued Tourism Outlook Stifles Growth
Retailers Leverage Digital Engagement and Sustainability to Drive Loyalty
Central Retail Corp Reinforces Dominance as Variety Chains Gain Ground
Retail in Thailand - Industry Overview
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Key Data Insights
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Retail Convenience Is Redefined by Rapid Fulfillment and Digital Touchpoints
Tiktok Shop and Temu Disrupt through Social Commerce and Price Competition
Chinese Sellers Set New Price Standards as Discounters and Premium Outlets Widen the Gap
Retail Chains Leverage Micro-Fulfilment and Social Commerce to Outpace Traditional Formats
Cp All Pcl?Leverages Its Broad Network and Digital Delivery to Hold Leadership
Temu and Central Park Transform Retail Experience and Consumer Expectations
Informal Retail
Opening Hours for Physical Retail
Seasonality
Payday shopping
Mid-year and year-end sales
Back-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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