Financial cards and payments in 2024: The big picture
Within financial cards and payments in Indonesia, 2024 was another year of strong growth for electronic payments, while card payments also remained positive in terms of transactions volume though its growth slowed down compared to that seen in 2023. High use of mobile banking, digital wallets and QRIS payments drove robust rises for electronic payments; by contrast, declining use of debit cards was the main reason for slowed growth for card payments.
2024 key trends
The high rate of growth of transactions in e-commerce along with promotions for payments via digital wallets in online and offline channels have boosted digital wallet transactions. Consumers in Indonesia are highly comfortable using their smartphones for payment transactions through e-commerce apps like Shopee, Tokopedia, Tiktop, Grab, Gojek, and so on.
Competitive landscape
During the review period, banks have been launching digital credit cards - a cardless form of credit card with the same interest rates as conventional products, but with a faster rate of approval. This product has been created as a means to strengthen banking’s positioning amid the rise of fintech players with their offer of products such as pay-later services, online loans, P2P lending and so on.
What next for financial cards and payments?
The use of financial cards in Indonesia is predicted to continue to see growth during the forecast period but will experience a slowdown, with the use of debit cards set to remain in decline. Price discounts, 0% instalments, free annual fees, cash back, and so on will remain the key strategies for players in financial cards to maintain and increase the number of their customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Indonesia?
- What are the major trends key to understanding Financial Cards and Payments in Indonesia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Indonesia - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
Charge Cards in Indonesia - Category analysis
KEY DATA FINDINGS
Charge cards sees growth driven by greater AMEX acceptance in 2024
Stagnation threatens to set in
Local consumers perceive charge card ownership as evidence of high social status
Growth potential hindered by exclusivity
Digitalisation to shape development
While low interest rates remain attractive, fintech threatens future viability of charge cards in Indonesia
Credit Cards in Indonesia - Category analysis
KEY DATA FINDINGS
Positive trend continues for credit cards in 2024
Bank Central Asia maintains overall leadership, while Mandiri benefits from digitalisation
Millennials and Gen Z support transactions growth, while digitalisation accelerates
Bright future forecast for credit cards in Indonesia
Banks remain optimistic that business will grow
Greater investment in innovation and promotions expected
Debit Cards in Indonesia - Category analysis
KEY DATA FINDINGS
Debit cards declines in 2024 as digitalisation progresses
Number of cards sees positive though slowed growth in 2024
Digital debit cards expand, while GPN threatens stronghold of established players
Cards in circulation to see growth continue to slow
Transaction volume and value likely to keep on falling
Digitalisation trend to shape category’s future progress
Pre-Paid Cards in Indonesia - Category analysis
KEY DATA FINDINGS
Positive but slowed growth for pre-paid cards in 2024
Mandiri continues to invest in business and GNNT
Closed loop rises, driven by Kartu Multi Trip
Saturation may curb stronger growth
Open loop transactions will rise in both value and volume terms, while impact of MLFF unlikely to be felt in the short-term
Spending will increase, though digital wallets present challenge for overall category
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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