Ongoing shift to card payments
The Spanish economy was in relatively good shape and saw a robust performance in 2025, though signs of moderation were emerging. Its performance was better than the average in the Eurozone, despite still high inflation rates and continuous pressure from high energy prices. 2025 was marked by strong private consumption, in part due to increases in prices on key products, and the positive development in the travel and entertainment industries. In this environment, the shift to card payments continued in 2025. Although, Spain has traditionally been a cash driven country, government policies supporting the use of non-cash payments, such as cards and electronic transfers, combined with the increasingly digitally savvy Spanish society, have contributed to the establishment of card payments as one of the main payment methods in Spanish day to day life.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Spain?
- What are the major trends key to understanding Financial Cards and Payments in Spain?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Spain - Industry Overview
Ongoing shift to card payments
KEY DATA FINDINGS
Growth in contactless payments
Decline in cash and rise of financial inclusion through open loop pre-paid cards
Regulatory pressure and data transparency
Continued decline of cash
Rise of BNPL
Major banks lead financial cards
BBVA fails to acquire Sabadell
COUNTRY REPORTS DISCLAIMER
Charge Cards in Spain - Category analysis
KEY DATA FINDINGS
Charge cards adapting to changing conditions but facing growing competition
Digital wallets and contactless payments on the rise
Traditional banks lead
Shift toward hybrid credit-charge card models
Digital payments on the rise, hence fewer plastic cards and an increase in digital first
Regulatory pressure and transparency mandates
Credit Cards in Spain - Category analysis
KEY DATA FINDINGS
Credit cards integrating into evolving digital infrastructure
Consumer confidence supports growth in credit cards expenditure
El Corte Inglés increases its presence in credit card market in Sapin
Rise of digital payment
Expansion of BNPL and embedded credit
Regulatory pressure and data transparency
Debit Cards in Spain - Category analysis
KEY DATA FINDINGS
Debit cards being used for everyday purchases
Debit cards still leads, but is evolving
Caixabank remains the leader in debit cards
Debit cards embraced by Gen Z
Growth in proximity mobile payments and more debit cards added to mobile wallets
Government measures to reduce consumer credit to benefit debit card payments
Pre-Paid Cards in Spain - Category analysis
KEY DATA FINDINGS
Digitalisation playing key role in development of pre-paid cards
Digitalisation and financial inclusion
Public transportation card ecosystem undergoing transformation
Smart pre-paid for corporate and government use
Digitalisation of pre-paid cards
Security and compliance innovation
Store Cards in Spain - Category analysis
KEY DATA FINDINGS
Old-fashioned image and rising competition
Major player’s withdrawal hits store cards
Spend per card boosted by increase in consumption
Digitalisation of store cards
Unpromising future for store cards over forecast period
Store cards remain a preferred option for older generation
Data-driven personalisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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