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Newly imposed mandatory merchant card acceptance key driver in growth
In 2025, there is continuing growth in financial card usage in Romania, supported by a rapid shift towards digital payments and driven by mandatory merchant acceptance, rising e-commerce, and a strong preference for debit cards. However, cash remains common, particularly in rural areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Romania?
- What are the major trends key to understanding Financial Cards and Payments in Romania?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Romania - Industry Overview
Newly imposed mandatory merchant card acceptance key driver in growth
KEY DATA FINDINGS
Though cash is still popular, financial cards register growth
Shift from physical cards to digital
RoPay, a new mobile payment system gaining traction
Steady growth over forecast period
Traditional banks face increasing competition from neobanks
RoPay could emerge as serious competitor to financial cards
Visa leading operator, but Mastercard close behind
Bance Transylvania largest issuer, with Revolut in second place
Table 1 Number of POS Terminals: Units 2020-2025
Table 2 Number of ATMs: Units 2020-2025
Table 3 Value Lost to Fraud 2020-2025
Table 4 Card Expenditure by Location 2025
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 6 Domestic versus Foreign Spend 2025
Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 8 Financial Cards by Category: Number of Accounts 2020-2025
Table 9 Financial Cards Transactions by Category: Value 2020-2025
Table 10 Financial Cards by Category: Number of Transactions 2020-2025
Table 11 Consumer Payments by Category: Value 2020-2025
Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
Table 13 M-Commerce by Category: Value 2020-2025
Table 14 M-Commerce by Category: % Value Growth 2020-2025
Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
Table 16 Financial Cards: Number of Cards by Operator 2020-2024
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 23 Forecast Consumer Payments by Category: Value 2025-2030
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 25 Forecast M-Commerce by Category: Value 2025-2030
Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
Charge Cards in Romania - Category analysis
KEY DATA FINDINGS
Charge cards remain niche
Continuing limited uptake
Limited innovation, as well as cap on interchange fees stymies growth in personal charge cards
Limited growth over forecast period
Multinationals continue to be main client
American Express only operator and issuer
Table 27 Charge Cards: Number of Cards in Circulation 2020-2025
Table 28 Charge Cards Transactions 2020-2025
Table 29 Charge Cards in Circulation: % Growth 2020-2025
Table 30 Charge Cards Transactions: % Growth 2020-2025
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 32 Commercial Charge Cards Transactions 2020-2025
Table 33 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 34 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 35 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 36 Personal Charge Cards Transactions 2020-2025
Table 37 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 38 Personal Charge Cards Transactions: % Growth 2020-2025
Table 39 Charge Cards: Number of Cards by Issuer 2020-2024
Table 40 Charge Cards: Number of Cards by Operator 2020-2024
Table 41 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 42 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 44 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 47 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 48 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 49 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 50 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 52 Forecast Charge Cards Transactions 2025-2030
Table 53 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 54 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 56 Forecast Commercial Charge Cards Transactions 2025-2030
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 60 Forecast Personal Charge Cards Transactions 2025-2030
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
Credit Cards in Romania - Category analysis
KEY DATA FINDINGS
Added incentives for credit cards, due to intense competition from BNPL
Modest growth in credit cards
Contrasting forces impact credit card spending
Positive outlook over forecast period
Increasing rewards on offer
Neobanks such as Revolut post increasing threat
Mastercard leads, but Visa offers lower interchange fees
Raiffeisen leads in personal credit cards, while Bance Transilvania leads in commercial
Table 63 Credit Cards: Number of Cards in Circulation 2020-2025
Table 64 Credit Cards Transactions 2020-2025
Table 65 Credit Cards in Circulation: % Growth 2020-2025
Table 66 Credit Cards Transactions: % Growth 2020-2025
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 68 Commercial Credit Cards Transactions 2020-2025
Table 69 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 70 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 71 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 72 Personal Credit Cards Transactions 2020-2025
Table 73 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 74 Personal Credit Cards Transactions: % Growth 2020-2025
Table 75 Credit Cards: Number of Cards by Issuer 2020-2024
Table 76 Credit Cards: Number of Cards by Operator 2020-2024
Table 77 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 78 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 80 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 83 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 84 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 88 Forecast Credit Cards Transactions 2025-2030
Table 89 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 90 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 92 Forecast Commercial Credit Cards Transactions 2025-2030
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 96 Forecast Personal Credit Cards Transactions 2025-2030
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Romania - Category analysis
KEY DATA FINDINGS
Continuing shift away from cash
Continuing growth in debit cards, as Romania becomes less cash reliant
Debit cards increasingly used for everyday transactions
Continuing growth over forecast period
Increasing competition from fintechs, as well as alternatives to debit cards
Increasing digitisation of debit cards
Visa leading operator
Banca Transilvania leading issuer
Table 99 Debit Cards: Number of Cards in Circulation 2020-2025
Table 100 Debit Cards Transactions 2020-2025
Table 101 Debit Cards in Circulation: % Growth 2020-2025
Table 102 Debit Cards Transactions: % Growth 2020-2025
Table 103 Debit Cards: Number of Cards by Issuer 2020-2024
Table 104 Debit Cards: Number of Cards by Operator 2020-2024
Table 105 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 106 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 108 Forecast Debit Cards Transactions 2025-2030
Table 109 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 110 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Romania - Category analysis
KEY DATA FINDINGS
Revolut drives significant growth
Continuing growth, particularly in open loop cards
Increasing use of contactless payments drives growth in transactions
Significant growth in transaction value over forecast period
Fintechs and government programmes drive growth, with closed loop in decline
Should cap on interchange fees be introduced, it could dampen growth
Mastercard leading operator in open loop pre-paid cards, while Revolut is leading issuer
Transport company leads in closed loop, though sector highly fragmented
Table 111 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 112 Pre-paid Cards Transactions 2020-2025
Table 113 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 114 Pre-paid Cards Transactions: % Growth 2020-2025
Table 115 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 117 Open Loop Pre-paid Cards Transactions 2020-2025
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 119 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 120 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 121 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 122 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 132 Forecast Pre-paid Cards Transactions 2025-2030
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitions
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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