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Financial cards and payments in 2024: The big picture
The broader trend in financial cards and payments in Japan shows a decline in cash usage and a rise in usage of financial cards, with no signs of reversal. In terms of financial cards, both debit cards, which minimise worries of overspending, and credit cards, which are becoming increasingly convenient due to the expansion of contactless payment options, are extending their use.
2024 key trends
In Japan, there has been a noticeable increase in the “ripple mark” on credit and debit cards, indicating their compatibility with contactless payments. There are an increasing number of stores with devices compatible with the international “ripple mark”, leading to a rise in the number of users and frequency of use.
The changing face of Gaisho cards
Meanwhile, in department stores, the “Gaisho” (door-to-door sales) culture still prevails, and the presence of Gaisho cards, a type of store card, remains robust. Although the overall population is decreasing, the wealthy population is increasing in Japan.
Competitive landscape
There has been an increase in the use of Visa’s ripple mark-enabled contactless payment cards, and more stores are also installing ripple mark-compatible devices. Visa has identified Osaka as a focus area, and is advancing projects in line with the Expo 2025 Osaka, Kansai.
What next for financial cards and payments?
In July 2024, new banknotes were issued in Japan. All major paper money, including the JPY10,000 note, JPY5,000 note, and JPY1,000 note, was renewed.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Japan?
- What are the major trends key to understanding Financial Cards and Payments in Japan?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Japan - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
The changing face of Gaisho cards
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2019-2024
Table 2 Number of ATMs: Units 2019-2024
Table 3 Value Lost to Fraud 2019-2024
Table 4 Card Expenditure by Location 2024
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 6 Domestic versus Foreign Spend 2024
Table 7 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 8 Financial Cards by Category: Number of Accounts 2019-2024
Table 9 Financial Cards Transactions by Category: Value 2019-2024
Table 10 Financial Cards by Category: Number of Transactions 2019-2024
Table 11 Consumer Payments by Category: Value 2019-2024
Table 12 Consumer Payments by Category: Number of Transactions 2019-2024
Table 13 M-Commerce by Category: Value 2019-2024
Table 14 M-Commerce by Category: % Value Growth 2019-2024
Table 15 Financial Cards: Number of Cards by Issuer 2019-2023
Table 16 Financial Cards: Number of Cards by Operator 2019-2023
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 20 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 21 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 22 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 23 Forecast Consumer Payments by Category: Value 2024-2029
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 25 Forecast M-Commerce by Category: Value 2024-2029
Table 26 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Credit Cards in Japan - Category analysis
KEY DATA FINDINGS
The momentum of commercial credit cards continues
Expansion of credit card use on the railways
Initiatives to promote contactless or mobile payment by credit card
Olive’s rapid progress set to continue
Surfing the tide of digitalisation
Credit cards will be the key driver towards a cashless society
Table 27 Credit Cards: Number of Cards in Circulation 2019-2024
Table 28 Credit Cards Transactions 2019-2024
Table 29 Credit Cards in Circulation: % Growth 2019-2024
Table 30 Credit Cards Transactions: % Growth 2019-2024
Table 31 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 32 Commercial Credit Cards Transactions 2019-2024
Table 33 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 34 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 35 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 36 Personal Credit Cards Transactions 2019-2024
Table 37 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 38 Personal Credit Cards Transactions: % Growth 2019-2024
Table 39 Credit Cards: Number of Cards by Issuer 2019-2023
Table 40 Credit Cards: Number of Cards by Operator 2019-2023
Table 41 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 42 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 43 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 44 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 47 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 48 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 50 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 51 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 52 Forecast Credit Cards Transactions 2024-2029
Table 53 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 54 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 56 Forecast Commercial Credit Cards Transactions 2024-2029
Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 60 Forecast Personal Credit Cards Transactions 2024-2029
Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 62 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
Debit Cards in Japan - Category analysis
KEY DATA FINDINGS
Two types of debit cards in Japan, with branded debit becoming more popular due to its greater flexibility
Increase in debit cards as they prevent overspending and are easy to obtain
iPhone as a debit card contactless payment checkout device
Visa’s focus on touch payments
The spread of virtual debit cards
The strong emergence of Olive
Table 63 Debit Cards: Number of Cards in Circulation 2019-2024
Table 64 Debit Cards Transactions 2019-2024
Table 65 Debit Cards in Circulation: % Growth 2019-2024
Table 66 Debit Cards Transactions: % Growth 2019-2024
Table 67 Debit Cards: Number of Cards by Issuer 2019-2023
Table 68 Debit Cards: Number of Cards by Operator 2019-2023
Table 69 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 70 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 71 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 72 Forecast Debit Cards Transactions 2024-2029
Table 73 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 74 Forecast Debit Cards Transactions: % Growth 2024-2029
Pre-Paid Cards in Japan - Category analysis
KEY DATA FINDINGS
JR East aims to strengthen customer loyalty
Sales suspension of Suica and PASMO lifted
Tosho Cards and Quo Cards popular in merchant issued gift cards
Expansion of use of contactless credit cards expected on trains
Pre-paid cards could promote financial inclusion amongst older people
Pre-paid cards offer control over personal finances
Table 75 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 76 Pre-paid Cards Transactions 2019-2024
Table 77 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 78 Pre-paid Cards Transactions: % Growth 2019-2024
Table 79 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 81 Open Loop Pre-paid Cards Transactions 2019-2024
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 83 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 84 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 85 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 86 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 96 Forecast Pre-paid Cards Transactions 2024-2029
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
Store Cards in Japan - Category analysis
KEY DATA FINDINGS
Many affluent consumers still value Gaisho cards
Gaisho cards are converting to co-branded credit cards
Modernising Gaisho cards
Number of affluent consumers set to increase in Japan
Premium credit cards will also be a threat
Emphasising emotional loyalty to retain consumers
Table 103 Store Cards: Number of Cards in Circulation 2019-2024
Table 104 Store Cards Transactions 2019-2024
Table 105 Store Cards in Circulation: % Growth 2019-2024
Table 106 Store Cards Transactions: % Growth 2019-2024
Table 107 Store Cards: Number of Cards by Issuer 2019-2023
Table 108 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 109 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 110 Forecast Store Cards Transactions 2024-2029
Table 111 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 112 Forecast Store Cards Transactions: % Growth 2024-2029
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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