Mobile payments rise thanks to Vipps’ NFC functionality
Debit cards still dominate the payment landscape in Norward, though credit cards are narrowing the gap in terms of transaction value. There is also a significant shift to mobile payment following the integration of the national debit system with NFC functionality into the mobile payment app, Vipps.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Norway?
- What are the major trends key to understanding Financial Cards and Payments in Norway?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Norway - Industry Overview
Mobile payments rise thanks to Vipps’ NFC functionality
KEY DATA FINDINGS
Marginal fall in number of financial cards in circulation
Credit cards register highest value growth
Significant shift to mobile payments
Local operator BankAxept continues to dominate
Norway’s largest bank DNB leading issuer, but Nordea Bank makes most gains
Stable performance over forecast period
Kredittbanken could emerge as a significant issuer in credit cards
Mobile wallets register significant growth following integration of BankAxept into mobile payments
COUNTRY REPORTS DISCLAIMER
Charge Cards in Norway - Category analysis
KEY DATA FINDINGS
American Express remains only player
Further decline in number of cards
Slight increase in constant value of transactions
Similar dynamics over forecast period
Further decline over forecast period
American Express will dictate the performance of charge cards
Difficult trading period for charge cards
American Express remains the sole player
Credit Cards in Norway - Category analysis
KEY DATA FINDINGS
Positive picture for credit cards in 2025
Slight fall in number of cards, but healthy increase in total transaction value
Healthy increase in number of transactions, with spending patterns changing
Similar dynamics over forecast period
Changes in the competitive landscape remain issuer-driven
Increasing use of mobile and online payments
Visa and Mastercard dominate, with Mastercard having higher volume share in commercial credit cards
DNB continues to lead, but Nordea Bank makes most gains
Debit Cards in Norway - Category analysis
KEY DATA FINDINGS
BankAxept receives boost from adopting NFC functionality
Minimal growth in debit cards, due to maturity
Minimal growth in total constant transaction values
Steady growth over forecast period
Mobile wallets register significant growth following integration of BankAxept into mobile payments
Changes in the competitive landscape remain issuer-driven
Local operator BankAxept continues to dominate
Norway’s largest bank DNB leading issuer, but Nordea Bank makes most gains
Pre-Paid Cards in Norway - Category analysis
KEY DATA FINDINGS
Closed loop pre-paid cards in decline
Pre-paid cards suffer from shift to mobile payments
Closed pre-paid cards dominate but frequency of use is declining
Further decline for closed loop pre-paid cards
Open loop pre-paid cards will remain niche
Gift cards fare better than transportation cards
Nets leading operator in pre-paid cards
Buypass leading issuer
Store Cards in Norway - Category analysis
KEY DATA FINDINGS
Continual decline of store cards
Further decline in 2025
Store cards still have a role
Further decline over forecast period
Retailers like Ikea focus on BNPL
Growing competition from co-branded credit cards
Forecourt retailers are main providers of store cards
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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