Financial Cards and Payments in Vietnam

January 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Vietnam?
  • What are the major trends key to understanding Financial Cards and Payments in Vietnam?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Financial Cards and Payments in Vietnam - Industry Overview

Financial cards and payments in 2024: The big picture
2024 key trends
Competition heats up in digital banking as players launch innovative solutions
Government regulations seek to strengthen security and streamline banking processes
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2019-2024
Table 2 Number of ATMs: Units 2019-2024
Table 3 Value Lost to Fraud 2019-2024
Table 4 Card Expenditure by Location 2024
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 6 Domestic versus Foreign Spend 2024
Table 7 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 8 Financial Cards by Category: Number of Accounts 2019-2024
Table 9 Financial Cards Transactions by Category: Value 2019-2024
Table 10 Financial Cards by Category: Number of Transactions 2019-2024
Table 11 Consumer Payments by Category: Value 2019-2024
Table 12 Consumer Payments by Category: Number of Transactions 2019-2024
Table 13 M-Commerce by Category: Value 2019-2024
Table 14 M-Commerce by Category: % Value Growth 2019-2024
Table 15 Financial Cards: Number of Cards by Issuer 2019-2023
Table 16 Financial Cards: Number of Cards by Operator 2019-2023
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 20 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 21 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 22 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 23 Forecast Consumer Payments by Category: Value 2024-2029
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 25 Forecast M-Commerce by Category: Value 2024-2029
Table 26 Forecast M-Commerce by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Vietnam - Category analysis

Credit Cards in Vietnam - Category analysis

KEY DATA FINDINGS

Credit cards attract businesses and tech-savvy young consumers
Regulatory changes impact credit card market
Banks launch personalised credit cards to attract distinct consumer segments
Credit cards are set for healthy growth, driven by marketing and promotions, although BNPL services will likely pose competition
Fast expansion of QR payments will have negative impact on credit cards
Domestic credit cards poised to increase their share, with NAPAS leading the way
Table 27 Credit Cards: Number of Cards in Circulation 2019-2024
Table 28 Credit Cards Transactions 2019-2024
Table 29 Credit Cards in Circulation: % Growth 2019-2024
Table 30 Credit Cards Transactions: % Growth 2019-2024
Table 31 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 32 Commercial Credit Cards Transactions 2019-2024
Table 33 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 34 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 35 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 36 Personal Credit Cards Transactions 2019-2024
Table 37 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 38 Personal Credit Cards Transactions: % Growth 2019-2024
Table 39 Credit Cards: Number of Cards by Issuer 2019-2023
Table 40 Credit Cards: Number of Cards by Operator 2019-2023
Table 41 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 42 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 43 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 44 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 47 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 48 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 50 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 51 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 52 Forecast Credit Cards Transactions 2024-2029
Table 53 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 54 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 56 Forecast Commercial Credit Cards Transactions 2024-2029
Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 60 Forecast Personal Credit Cards Transactions 2024-2029
Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 62 Forecast Personal Credit Cards Transactions: % Growth 2024-2029

Debit Cards in Vietnam - Category analysis

KEY DATA FINDINGS

Debit card transactions retain momentum amid shift towards digital payments
Vietnamese banks target SMEs with new commercial debit card offerings
International debit cards gain traction
Debit cards will benefit from expansion of digital payment ecosystems
Enhancement of cross-border payment accessibility for Vietnamese cardholders
Fast expansion of QR payments will challenge debit card growth
Table 63 Debit Cards: Number of Cards in Circulation 2019-2024
Table 64 Debit Cards Transactions 2019-2024
Table 65 Debit Cards in Circulation: % Growth 2019-2024
Table 66 Debit Cards Transactions: % Growth 2019-2024
Table 67 Debit Cards: Number of Cards by Issuer 2019-2023
Table 68 Debit Cards: Number of Cards by Operator 2019-2023
Table 69 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 70 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 71 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 72 Forecast Debit Cards Transactions 2024-2029
Table 73 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 74 Forecast Debit Cards Transactions: % Growth 2024-2029

Pre-Paid Cards in Vietnam - Category analysis

KEY DATA FINDINGS

Rising adoption of credit cards and QR payments leads to decline in pre-paid card usage
New regulations impact pre-paid cards in Vietnam
Closed pre-paid card enter the transportation industry
Surge in electronic payments expected to impact pre-paid card usage
Investment in one-touch payment systems for public transportation services will boost demand for open-loop cards
Expected growth in share of domestic pre-paid cards, driven by NAPAS network and lower fees
Table 75 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 76 Pre-paid Cards Transactions 2019-2024
Table 77 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 78 Pre-paid Cards Transactions: % Growth 2019-2024
Table 79 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 81 Open Loop Pre-paid Cards Transactions 2019-2024
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 83 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 84 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 85 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 86 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 96 Forecast Pre-paid Cards Transactions 2024-2029
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
Download table of contents
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • ATM Transactions
          • Commercial Charge Card Transactions
          • Personal Charge Card Transactions
          • Commercial Credit Card Transactions
            • Average Personal Credit Card Balance
            • Average Personal Credit Card Limit
            • Personal Credit Card Utilisation
          • Commercial Debit Card Transactions
          • Personal Debit Card Transactions
          • Closed Loop Pre-Paid Card Transactions
          • Open Loop Pre-Paid Card Transactions
        • Store Card Transactions
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments

Financial Cards and Payments

Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

See all of our definitions
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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