Debit-led mobile payments drive progress, while credit and prepaid lose relevance
Financial cards and payments in China expanded in 2025, with debit cards driving growth in both cards in circulation and transactions as financial inclusion progressed and digital wallets largely relied on linked debit accounts. Credit cards and pre-paid cards declined further as consumers shifted to real-time app payments and as tighter oversight, including new rules on prepaid consumption disputes, raised compliance pressure. Credit card asset quality improved as banks strengthened monitoring and segmentation, while inbound payments became easier as more visitors linked overseas cards to Alipay and WeChat Pay and POS coverage expanded. Over the forecast period, debit cards should remain ahead, credit cards is expected to return to modest growth, and pre-paid cards is likely to improve only marginally, with China UnionPay retaining near-total issuing scale even as international networks expand gradually.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in China?
- What are the major trends key to understanding Financial Cards and Payments in China?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in China - Industry Overview
Debit-led mobile payments drive progress, while credit and prepaid lose relevance
KEY DATA FINDINGS
Debit cards remain favoured within financial cards and payments
Credit cards and pre-paid cards continue to lose ground
Non-performing loan (NPL) rate of credit cards sees improvement, while international payments are easier for inbound tourists
Debit cards to remain on top
Credit cards will see positive growth in forecast period
Pre-paid cards will record slight improvement
China UnionPay dominates landscape
China Merchant Bank benefits from direct foreign transactions, as newer players continue to rise
COUNTRY REPORTS DISCLAIMER
Credit Cards in China - Category analysis
KEY DATA FINDINGS
Digital wallets and point-of-sale credit erode credit card relevance
Cautious consumer sentiment undermines progress for credit cards in China
Chinese consumers unconvinced by value of credit cards
Credit card transactions set to resume growth over the forecast period
Credit card non-performing rate set to alleviate, while inbound travel card payments rise
Competitive landscape remains steady, with Mastercard accelerating product offerings
China Merchant Bank boasts most credit cards in circulation, and tourists benefit from digital wallets
Debit Cards in China - Category analysis
KEY DATA FINDINGS
Debit cards extend reach as everyday payments stay wallet-led
Debit cards sees further growth as rural access expands
Debit card transactions lead in China, with consumers combining card functions
Debit cards likely to remain preferred option within consumer payments
Multi-currency debit card set to gain traction
Competitive environment remains stable despite entry of American Express and Mastercard
Potential for rural-bank expansion
Pre-Paid Cards in China - Category analysis
KEY DATA FINDINGS
Digital wallets and tighter oversight subvert growth for pre-paid cards
Pre-paid card market faces contraction in 2025
Pre-paid cards see limited use in China, despite increased personalisation
Pre-paid card transaction volumes to see marginal increase going forward
Regulatory environment likely to remain restrictive
Competitive landscape remains largely unchanged
Transport players as biggest operators in pre-paid cards
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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