Expansion of financial services and digital adoption drives growth in cards in circulation
Financial cards and payments in Singapore witnessed a rise in the number of financial cards in circulation in 2025. This can be partly attributed to the broader expansion of financial services in the market, which saw significant growth across banking and payments-related activities. As digital payment adoption deepened and financial institutions expanded their offerings, more consumers were drawn into the formal financial ecosystem. The Monetary Authority of Singapore (MAS) reported that the financial services sector grew in 2024 by more than double the rate recorded in 2023, with payments firms playing a key role in this expansion, setting up fertile conditions for development and growth in financial cards and payments in 2025. Growth conditions were supported by increased job creation and innovation in financial services, including the roll-out of new card products and digital banking solutions. The continued push toward cashless transactions and the convenience of card-based payments also contributed to upticks in card issuance, reflecting Singapore’s commitment to becoming a digitally-inclusive economy.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Singapore?
- What are the major trends key to understanding Financial Cards and Payments in Singapore?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Singapore - Industry Overview
Expansion of financial services and digital adoption drives growth in cards in circulation
KEY DATA FINDINGS
Convenience, security and wider access and coverage enhance the use of financial cards
Financial services growth and digital innovation boost access to financial cards
Rising consumer debt and regulatory controls influence industry performance
Improving economy to foster further rises in cards in circulation
Government-backed initiatives to drive the move to a cashless society and add dynamism to the competitive landscape
Measures to capture both lower- and higher-end consumers for financial cards and payments
EZ-link and NETS lead the field in financial cards
UOB gains through strategic expansion and product innovation while UnionPay International emerges through cross-border payments and local partnerships
COUNTRY REPORTS DISCLAIMER
Charge Cards in Singapore - Category analysis
KEY DATA FINDINGS
Charge card circulation and usage continue to grow amidst a move to digital and contactless payments
Usage increases for routine expenses as well as discretionary spending
Commercial charge cards perform well but challenges remain
Economic stability and regulatory developments to support the increasing use of charge cards
Limited merchant acceptance, high fees and strong competition to constrain charge cards
Contactless and mobile payment adoption to drive charge card usage
American Express leverages trust and high-end positioning to maintain its dominance as charge cards operator and issuer
Diners Club expands reach and scope through strong investment
Credit Cards in Singapore - Category analysis
KEY DATA FINDINGS
Credit card usage and transactions rise
More seamless and accessible payment opportunities boost the use of credit cards
Fraud and security measures move to the fore
Strong conditions for growth in credit cards
Credit cards gain popularity for everyday spending needs
Government infrastructure plans to boost digital payments
Visa and UOB lead credit cards with deep integration and strategic expansion, respectively
UOB gains momentum among young adults while Diners Club emerges as a dynamic operator
Debit Cards in Singapore - Category analysis
KEY DATA FINDINGS
Growing adoption of debit cards in Singapore
Debit cards gain acceptance and usage occasions
Stablecoin-linked debit solutions emerging in Singapore
Debit card transactions set for further growth amid digital adoption
Rise of contactless and QR-based debit payments
Debit card issuers seek collaborations and partnerships to gain an edge
NETS and DBS lead with wide coverage
UOB and China UnionPay add dynamism through investments
Pre-Paid Cards in Singapore - Category analysis
KEY DATA FINDINGS
Convenience, inclusivity and diverse operator strategies drive growth
Open loop remains the key format
Ongoing decline in the number of closed loop pre-paid cards in circulation
Rising adoption of pre-paid cards in Singapore
Integration with national e-payment infrastructure
Public transportation migration to drive the adoption of pre-paid cards
Starbucks and Koi Thé stand out in a highly fragmented closed loop pre-paid cards competitive landscape
EZ-link modernises to stay ahead of the field
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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