Financial cards and payments in 2024: The big picture
Card payment transactions in Singapore are expected to grow significantly in current value and volume terms in 2024. Singapore’s transition toward a cashless society has continued to accelerate in 2024, underpinned by economic growth and strong consumer spending.
2024 key trends
Strong consumer confidence in 2024, driven by strong economic growth and easing inflationary pressures, is a key reason behind robust spending in Singapore. According to recent surveys, Singapore ranks second in Asia for consumer confidence, reflecting a stable economy and strong employment figures.
Singapore government continues to push for a digitally connected society
The Singaporean government remains committed to its Smart Nation vision, with ongoing efforts to create a fully digitally connected society. Apart from DEFA to push regional digitalisation, to encourage local fintech innovation the government has injected SGD2 billion into the FSDF.
Competitive landscape
The payments landscape continues to evolve rapidly, with traditional banks adapting to the rising demand for digital solutions. Visa and Mastercard remain dominant as card issuers in Singapore, with PayWave accounting for over 85% of contactless card transactions in 2023.
What next for financial cards and payments?
Card payment transactions are expected to grow significantly in Singapore in the forecast period to 2029 in current value and volume terms, driven by the rise in contactless payments and the widespread adoption of digital wallets. This expansion will be further bolstered by broader national initiatives from the government and major financial institutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Singapore?
- What are the major trends key to understanding Financial Cards and Payments in Singapore?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Singapore - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Singapore government continues to push for a digitally connected society
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
Charge Cards in Singapore - Category analysis
KEY DATA FINDINGS
Traction remains low for charge cards in Singapore due to limited merchant acceptance
Commercial charge cards struggles to achieve growth due to competition from other payment methods
American Express expands its member benefits to attract a wider audience
Limited merchant acceptance will continue to limit growth for charge cards in Singapore
Competition from credit cards is accelerating
Businesses likely to prefer payment methods other than charge cards
Credit Cards in Singapore - Category analysis
KEY DATA FINDINGS
Strong growth in international visitor arrivals contributes to growth, spurred by an increase in entertainment activities
With the increasing competition, banks offer increasingly attractive rewards
The entry of non-traditional players, and the easy comparison of credit cards
The intensifying competition will benefit consumers and fuel growth in credit cards
Strong macroeconomic environment to fuel further growth in credit cards in Singapore
Cybersecurity and fraud prevention the topmost concerns of Singapore’s regulators
Debit Cards in Singapore - Category analysis
KEY DATA FINDINGS
Debit cards are preferred by students, and usually used for low to medium value transactions
A cheaper alternative for hassle-free travel, supported by renewed regulations
Growth of multi-currency commercial debit cards
Increasing transaction volumes and value, driven by broader adoption across demographics
Debit cards are becoming increasingly competitive with credit cards
Debit card issuers likely to embrace collaborations and partnerships to remain competitive
Pre-Paid Cards in Singapore - Category analysis
KEY DATA FINDINGS
Gradual increase in pre-paid cards, with the increasing functionality of open loop cards valued
Gradual shift away from physical stored-value closed loop cards
Merchant issued closed loop gift cards also suffer
Pre-paid cards will need to evolve to meet the demands of Singapore’s cashless economy
Steady growth of open loop pre-paid cards set to be driven by the adoption of digital payment methods and government initiatives
Collaborative initiatives likely to be used to offer benefits and drive demand for pre-paid cards
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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