Financial cards and payments in 2024: The big picture
2024 saw further changes for financial cards and payments in Poland. Consumers increasingly expect products and services that are tailored to their needs and allow for smooth and intuitive transactions.
2024 key trends
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Poland?
- What are the major trends key to understanding Financial Cards and Payments in Poland?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Poland - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
While cash remains important, progress accelerates for contactless payments
mObywatel expands to include major digital wallets and greater functionality
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
Charge Cards in Poland - Category analysis
KEY DATA FINDINGS
Personal charge cards withdrawn from issuers’ offer s
Commercial charge cards remain active on a small scale
Limited audience for charge cards
Continued steep decline in personal charge cards expected over the forecast period
Business clients will remain the main target for charge cards
Charge cards usurped by credit cards
Credit Cards in Poland - Category analysis
KEY DATA FINDINGS
Credit cards loses share in 2024
Cardholders incentivised to actively use credit cards
Dynamic CVC/CVV code in PKO Bank Polski’s offer
Credit cards set to continue declining
Card-related bonuses may spark greater consumer interest
Further card digitalisation foreseen
Debit Cards in Poland - Category analysis
KEY DATA FINDINGS
Payment infrastructure development drives debit card transactions
Rapid rises for mobile NFC payments
Debit cards for children and entrepreneurs offer growth potential
Debit cards can still expand further
Visa and Mastercard to focus on one-click online payments
Digital cards will replace plastic ones
Pre-Paid Cards in Poland - Category analysis
KEY DATA FINDINGS
Revolut strengthens in Poland
Fewer pre-paid cards on offer from Polish banks
Closed loop pre-paid cards decline
Mainstream issuers keep pace with behind neobanks
Category development set to slow
Weak prospects for transportation pre-paid cards
Store Cards in Poland - Category analysis
Store cards not present in Poland and unlikely to reappear
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Financial Cards and Payments research and analysis database.
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