Financial cards and payments in 2024: The big picture
Financial cards and payments continued to see growth in Egypt in 2024. This is attributed to various reasons, from economic turbulence including high inflation, currency devaluation, an increase in fuel prices, and reduced subsidies, to higher financial inclusion rates.
2024 key trends
The banking world continues to evolve in line with changing consumer habits, supported by ongoing urbanisation and the development and growth in infrastructure in a county-wide capacity. This modernisation is leading to the optimisation of banking services, including digital banking and the use of new technologies and services.
Card limits and new banking regulations are set in line with growing demand for card usage
The growing demand for financial cards, in line with the improving level of financial inclusion in the country, is leading to redefined card limits and banking regulations. Indeed, consumers habits are changing, and banks are capitalising on this through the expansion of their service structures.
Competitive landscape
The National Bank of Egypt is the leading name in financial cards, being the only player holding an overall double-digit share. Indeed, the National Bank of Egypt was stated as “the safest bank” in Egypt per se, and one of the safest in Africa overall, according to the Global Finance Safest Bank rankings, which are published annually in November, and assess the fiscal health and stability of the largest 1,000 banks in the world.
What next for financial cards and payments?
The financial inclusion rate in Egypt continues to flourish and this will support ongoing developments in financial cards over the forecast period. Indeed, the Central Bank of Egypt announced notable growth in the financial inclusion rate in the country, stating that it is among the best out of peer countries.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Egypt?
- What are the major trends key to understanding Financial Cards and Payments in Egypt?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Egypt - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Card limits and new banking regulations are set in line with growing demand for card usage
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
Charge Cards in Egypt - Category analysis
KEY DATA FINDINGS
Charge cards remain unpopular in Egypt, and this is unlikely to change
Credit Cards in Egypt - Category analysis
KEY DATA FINDINGS
Regulations change around the use of Egyptian credit cards abroad
Credit cards continue to attract consumers as a budget management solution
Banks tempt consumers with innovative credit cards offering perks
Egyptian banks hold the top of the Forbes Middle East list
Credit cards popular for e-commerce purchases
Sustainable banking and eco-friendly cards set to be key trends
Debit Cards in Egypt - Category analysis
KEY DATA FINDINGS
Debit cards continue to be limited to local usage only
Steady growth continues for debit cards in Egypt
Debit card value sales and ticket sizes on the rise
ADIB tipped as one to watch as “world’s safest Islamic bank”
Banque Misr issued a special foreign currency debit card
Mastercard partners with multiple banks in offering exclusive banking solutions
Pre-Paid Cards in Egypt - Category analysis
KEY DATA FINDINGS
The Ministry of Communications and Information Technology creates a digital transformation milestone
An upsurge in financial inclusion rates drives the growth of pre-paid cards
Cashless transactions are the future of payments in Egypt
New CBE decree exempts users from fees through the InstaPay app
New bill payments app set to revolutionise the industry
Fintechs are the ones to watch in pre-paid cards
Store Cards in Egypt - Category analysis
Store cards not in use in Egypt, with few prospects for this to change
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Financial Cards and Payments research and analysis database.
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