Strong growth supported by increased adoption of digital channels, merchant network expansion, and strong government-led initiatives
In 2025, Egypt’s financial cards and payments market continued to advance rapidly, driven by increased adoption of digital channels, merchant network expansion, and strong government-led initiatives to formalise and digitise financial services. Although inflationary pressures persisted, growth in card issuance and transaction volumes remained solid, supported by rising demand for credit, wider acceptance of prepaid products, and expanded mobile wallet functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Egypt?
- What are the major trends key to understanding Financial Cards and Payments in Egypt?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Egypt - Industry Overview
Strong growth supported by increased adoption of digital channels, merchant network expansion, and strong government-led initiatives
KEY DATA FINDINGS
Digital wallets gain scale and depth of usage
Credit card market driven by premium segmentation
Government push boosts pre-paid and social support cards
Further expansion with digitalisation and financial inclusion efforts
Ongoing shift away from cash
Deeper collaboration between banks, fintechs, and telcos
Distribution and impact of e-commerce
Leading issuers continue to dominate premium and everyday spend
ValU and Fintechs drive growth in alternative credit models
Collaboration between banks and schemes shapes market innovation
COUNTRY REPORTS DISCLAIMER
Charge Cards in Egypt - Category analysis
KEY DATA FINDINGS
Further decline as consumers shift toward more flexible, reward-driven options
Charge cards continue their multi-year downward trend
Declining relevance to continue over the forecast period
Limited innovation and issuer interest to constrain category
Cross-border relevance may sustain niche demand
American Express maintains a niche presence
Credit Cards in Egypt - Category analysis
KEY DATA FINDINGS
Stable exchange rates and aggressive card marketing drive growth
Card issuance and spending driven by instalments culture
Commercial credit card activity gradually expands
Credit card usage to continue rising amid economic stabilisation
Financial institutions to focus on premiumisation and product diversification
Regulatory push for greater consumer protection and digital inclusion
Mastercard dominates
Debit Cards in Egypt - Category analysis
KEY DATA FINDINGS
Inflation-driven usage shifts and public sector card growth
Digital wallet integration and contactless expansion
Growth beyond cash withdrawals
Regulatory enablement and consumer protection
Product innovation and embedded experiences
Issuer innovation and operator positioning
Pre-Paid Cards in Egypt - Category analysis
KEY DATA FINDINGS
Growth with broader digital payment adoption
Slow but steady uptake amid government-driven use cases
Growth potential remains, but structural challenges persist
Digital government payouts to drive demand
Corporate and youth segments could see targeted growth
State-driven use cements closed-loop leadership
Open-loop cards maintain niche appeal through bank-led use
Store Cards in Egypt - Category analysis
Store cards not in use in Egypt, with few prospects for this to change
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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