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Total transactions rise at healthy rates in volume and current value terms
Financial cards and payments in Denmark recorded robust growth in total volume and current value transactions in 2025, with rates for both picking up from 2024. Beyond the fact that the country is already one of the least cash-dependent in the world, this performance was supported by broadly favourable economic conditions and demographic trends. However, increasing maturity and the rising adoption of wholly digital payment methods meant the total number of cards in circulation declined slightly.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Denmark?
- What are the major trends key to understanding Financial Cards and Payments in Denmark?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Denmark - Industry Overview
Total transactions rise at healthy rates in volume and current value terms
KEY DATA FINDINGS
Saturation and migration to digital platforms depress card circulation numbers
Consumers and merchants continue to embrace mobile payments
Growth in transactions will remain robust as card circulation numbers continue to fall
VOP scheme likely to be implemented well before mid-2027 deadline
Major retail banks still the top issuers by value
Dankort remains the leading operator despite loss of ground to Visa and Mastercard
Table 1 Number of POS Terminals: Units 2020-2025
Table 2 Number of ATMs: Units 2020-2025
Table 3 Value Lost to Fraud 2020-2025
Table 4 Card Expenditure by Location 2025
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 6 Domestic versus Foreign Spend 2025
Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 8 Financial Cards by Category: Number of Accounts 2020-2025
Table 9 Financial Cards Transactions by Category: Value 2020-2025
Table 10 Financial Cards by Category: Number of Transactions 2020-2025
Table 11 Consumer Payments by Category: Value 2020-2025
Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
Table 13 M-Commerce by Category: Value 2020-2025
Table 14 M-Commerce by Category: % Value Growth 2020-2025
Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
Table 16 Financial Cards: Number of Cards by Operator 2020-2024
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 23 Forecast Consumer Payments by Category: Value 2025-2030
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 25 Forecast M-Commerce by Category: Value 2025-2030
Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Credit Cards in Denmark - Category analysis
KEY DATA FINDINGS
Credit cards continues to post mixed results
Diminishing appeal of personal credit cards depresses circulation numbers
Growth in transactions remains robust despite slowing from 2024
Circulation numbers set to fall further but transactions will continue to rise
Personal credit cards expected to register fastest transaction growth rates
Credit cards will remain more likely to be used for foreign spending than debit cards
Danske Bank still the leading issuer in credit cards
Mastercard remains the clear leader at the operator level
Table 27 Credit Cards: Number of Cards in Circulation 2020-2025
Table 28 Credit Cards Transactions 2020-2025
Table 29 Credit Cards in Circulation: % Growth 2020-2025
Table 30 Credit Cards Transactions: % Growth 2020-2025
Table 31 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 32 Commercial Credit Cards Transactions 2020-2025
Table 33 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 34 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 35 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 36 Personal Credit Cards Transactions 2020-2025
Table 37 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 38 Personal Credit Cards Transactions: % Growth 2020-2025
Table 39 Credit Cards: Number of Cards by Issuer 2020-2024
Table 40 Credit Cards: Number of Cards by Operator 2020-2024
Table 41 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 42 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 43 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 44 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 47 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 48 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 50 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 51 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 52 Forecast Credit Cards Transactions 2025-2030
Table 53 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 54 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 56 Forecast Commercial Credit Cards Transactions 2025-2030
Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 60 Forecast Personal Credit Cards Transactions 2025-2030
Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 62 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Denmark - Category analysis
KEY DATA FINDINGS
Debit cards still the most popular cashless payment method among Danes
Saturation limits growth in circulation numbers
Transactions remain buoyant as average spend continues to fall
Circulation numbers and transactions set to continue rising steadily
Growing adoption of digital wallets bodes well for debit cards
Future of domestic scheme Dankort seems secure
Danske Bank remains the top issuer
Dankort faces growing competition from Visa and Mastercard
Table 63 Debit Cards: Number of Cards in Circulation 2020-2025
Table 64 Debit Cards Transactions 2020-2025
Table 65 Debit Cards in Circulation: % Growth 2020-2025
Table 66 Debit Cards Transactions: % Growth 2020-2025
Table 67 Debit Cards: Number of Cards by Issuer 2020-2024
Table 68 Debit Cards: Number of Cards by Operator 2020-2024
Table 69 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 70 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 71 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 72 Forecast Debit Cards Transactions 2025-2030
Table 73 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 74 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Denmark - Category analysis
KEY DATA FINDINGS
Fortunes of closed and open loop categories diverge sharply
Use of closed loop pre-paid cards declines as Rejsekort is phased out
Open loop products continue to gain popularity as spending management tools
Closed loop pre-paid cards will continue to be supplanted by mobile apps
Open loop category retains solid growth prospects
Demand for merchant-issued gift cards expected to remain buoyant
Rejsekort & Rejseplan and Nets A/S remain the top two issuers in 2024
Table 75 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 76 Pre-paid Cards Transactions 2020-2025
Table 77 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 78 Pre-paid Cards Transactions: % Growth 2020-2025
Table 79 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 81 Open Loop Pre-paid Cards Transactions 2020-2025
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 83 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 84 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 85 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 86 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 96 Forecast Pre-paid Cards Transactions 2025-2030
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Denmark - Category analysis
KEY DATA FINDINGS
Store cards continue to lose ground to alternative payment solutions
Declining trend in circulation numbers persists
Current value transactions return to growth in 2025
Outlook for store cards remains poor
Falling usage levels will continue to discourage innovation
Forbrugsforeningen af 1886 retains outright lead in 2024
Table 103 Store Cards: Number of Cards in Circulation 2020-2025
Table 104 Store Cards Transactions 2020-2025
Table 105 Store Cards in Circulation: % Growth 2020-2025
Table 106 Store Cards Transactions: % Growth 2020-2025
Table 107 Store Cards: Number of Cards by Issuer 2020-2024
Table 108 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 109 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 110 Forecast Store Cards Transactions 2025-2030
Table 111 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 112 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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