Continuing shift from physical cards to instant, mobile payments
In 2025, the financial card payment landscape in Portugal is characterised by a high adoption of contactless technology, and the continued dominance of the local mobile payment service MB WAY. As such, the payment landscape is shifting from traditional physical cards to mobile wallets and instantaneous transactions.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Portugal?
- What are the major trends key to understanding Financial Cards and Payments in Portugal?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Portugal - Industry Overview
Continuing shift from physical cards to instant, mobile payments
KEY DATA FINDINGS
Increasing numbers of cards in circulations
Instant transfers receive boost from new regulations
Fintechs on the rise: driving innovation in Portugal’s payments landscape
AI plays increasing role
Winners and loser over forecast period
Increasingly seamless experience
Further consolidation in competitive landscape
OTLIS leading issuer, but Revolut makes most gains
SIBS leading operator that thrives on innovation
COUNTRY REPORTS DISCLAIMER
Charge Cards in Portugal - Category analysis
KEY DATA FINDINGS
Charge cards lose out to credit cards
Charge cards continue to lose momentum
Fall in transaction value
Continuing decline over forecast period
Users switching to credit cards
No new players expected
SIBS lead operator
Santander maintains lead
Credit Cards in Portugal - Category analysis
KEY DATA FINDINGS
Credit cards key payment tool in e-commerce space
Credit cards on a high growth trajectory
Increasing number of transactions, with average value per transaction falling
Sustained growth over forecast period
AI, rewards, and customisation shaping the future of credit cards
Increasingly competitive landscape and emergence of new players
SIBS maintains dominance, but Visa accounts for significant transacton value
BNP Paribas leading issuer, with its Cetelem brand
Debit Cards in Portugal - Category analysis
KEY DATA FINDINGS
Commercial debit cards see significant growth
Healthy growth in numbers of cards in circulation, with commercial credit cards registering even higher growth
Increasing debit card transactions, with transaction value lowering
Continuing growth over forecast period
Fuelling transaction value: commercial cards set to lead growth
Revolut could emerge as a significant competitor over the forecast period
SIBS continues to be the leading network
CGD leading issuer, but Santander makes most gains
Pre-Paid Cards in Portugal - Category analysis
KEY DATA FINDINGS
Healthy performance in 2025, though future uncertain
Pre-paid cards reporting strong increase in 2025
Only marginal increase in closed loop transactions
SIBS largest operator, but Mastercard accounts for highest transaction value
Otlis leading issuer of closed loop cards, while Revolut maintains strong lead in open loop
Pre-paid cards face structural decline
Continente set to emerge as a leading player
Fintechs driving innovation in the pre-paid card segment
Store Cards in Portugal - Category analysis
KEY DATA FINDINGS
Lack of innovation stymies store cards
Store cards in decline amid shift to co-branded credit solutions
Decline in overall transaction value, though average value per transaction increases
Store cards see further decline
BNPL gaining ground, with store cards losing out
El Corte Inglés: potential shift from store card to fully-fledged credit card
Oney still leads but focusing more on credit cards
El Corte Inglés lies in second position
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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