Financial cards and payments landscape continues to evolve
In 2025, the development of financial cards and payments in Canada was influenced by an increase in credit card applications, especially from younger consumers and newcomers to the country, due to the loosening of requirements because of lower interest rates, less dramatic growth in delinquency rates and broader economic optimism. Improvements in macroeconomic indicators and AI developments relating to security and an enhanced customer experience have also contributed to growth in debit cards. Meanwhile, tensions between Canada and the US are having an impact on the role of charge cards in the commercial segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Canada?
- What are the major trends key to understanding Financial Cards and Payments in Canada?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Canada - Industry Overview
Financial cards and payments landscape continues to evolve
KEY DATA FINDINGS
Growth of Canadian credit market driving credit card usage
Policy review by major banks boosting card payments
Change in code of conduct for the payment card industry will drive merchant acceptance
New infrastructure will drive online and card payments
New competitors and neobanks will contribute to the growth of financial cards
Use of AI tools for fraud prevention
RBC leads
Metrolinx benefits from shit to public transportation
COUNTRY REPORTS DISCLAIMER
Charge Cards in Canada - Category analysis
KEY DATA FINDINGS
Changing character of international trade affecting charge cards
Trade war with US affecting use of charge cards
Clients value no pre-set limit Amex cards for cross border transactions
Reduced use of personal charge cards
New operators expected to enter the market for commercial charge cards
Canada expanding commercial partners might reduce charge cards usage
American Express dominates
Leading player sees growth
Credit Cards in Canada - Category analysis
KEY DATA FINDINGS
Expanded customer base boosts credit cards
Rise in new cards for consumers with lower credit scores
Lower spending, higher card balances
Reward programmes will drive credit card usage over other payment methods
Slowed immigration will reduce new credit cards
Reducing credit card balances will be the main focus of Canadians
Visa is the leading operator, while RBC is the top issuer
Amex grows strongly
Debit Cards in Canada - Category analysis
KEY DATA FINDINGS
Improving economic conditions and AI boost debit card usage
Significant contraction of debit card spending in half year but forecast looks strong
Use of AI enhancing fraud detection, overall customer experience and debit card usage
Wealth simple new banking package will boost debit cards in circulation
E commerce, and emerging technology such as digital wallets and open banking will boost use of debit cards
Real Time Rail set to revolutionise the national payment infrastructure
Interac operates coast-to-coast debit system, while TD is the largest personal retail bank
CIBC attracts newcomers to Canada
Pre-Paid Cards in Canada - Category analysis
KEY DATA FINDINGS
Strong growth
Continued expansion
Business solidifying the use of pre-paid cards
Integration of traditional financial institutions and fintech companies will drive transactions in forecast period
Intensified competition will shape the market as digital payment infrastructure evolves
Regulatory changes will add transparency and reduce fraud
Visa in strong position
Public transportation provides large customer base
Store Cards in Canada - Category analysis
KEY DATA FINDINGS
Store cards facing challenges, but growth expected
Consumers shift towards unique, emotion driven preferences, keeping store cards alive
Eco-conscious issuers attracting a higher market share
Easier access to traditional credit cards will work against store cards
Rise of integrated loyalty programmes to boost usage
Increased disposable income and consumer spending will drive the market
Closure of Hudson Bay limiting cards in circulations and transactions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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