Shifting card usage reflects weaker purchasing power
The number of financial cards and payments in circulation witnessed consistent growth in 2025. Debit card use has come under threat from BNPL services, with young adults choosing this option to fuel spending behaviour as disposable income is restricted to essentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in South Korea?
- What are the major trends key to understanding Financial Cards and Payments in South Korea?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in South Korea - Industry Overview
Shifting card usage reflects weaker purchasing power
KEY DATA FINDINGS
BNPL suppresses debit card usage
Credit card issuance has been negatively impacted
Policy initiatives boost pre-paid card use
Credit cards to remain in strong demand
Generation Alpha is a high priority to ensure longevity
Stablecoin currency is under development by fintech players
Hyundai Card Co takes lead in credit cards
KB Kookmin Card Co Ltd invests in personal and commercial cards
T-Money leverages Apple pay wallet payment service
COUNTRY REPORTS DISCLAIMER
Credit Cards in South Korea - Category analysis
KEY DATA FINDINGS
Credit card revenues under pressure amid economic and policy changes
Credit card companies discontinue cards offering added benefits as revenues come under pressure
Slow growth in credit card transactions reflects low purchasing power amid economic uncertainty
Hyundai Card Co moves into leading position
Steady growth as credit cards remain key form of payment
Lower credit card fees will reduce potential revenues
Credit cards rolled out to individual business owners
Players focus on the commercial segment
Hyundai Card Co delivers added services to attract corporates
Debit Cards in South Korea - Category analysis
KEY DATA FINDINGS
Debit cards come under pressure from BNPL
BNPL stifles debit card use among young adults
Debit card transactions witness solid increase in 2025
Growth in foreign transaction values supported by travel debit cards
Youth demographic is key target audience for debit card players
Card industry prepares to introduce stablecoins with debit card functionality
Legally authorised guardians can now obtain debit cards to support those with impaired judgement
NongHyup Bank leads with widespread branches
BC Card diversifies its business to add new revenue streams
Hyundai Card Co and KEB Hana Card Co achieve share gains in 2024
Pre-Paid Cards in South Korea - Category analysis
KEY DATA FINDINGS
Consistent performance for pre-paid cards
Consistent use of pre-paid cards fuelled by transportation products
Steady increase in T-Money transit card usage
Wider usage supports growth in pre-paid card transactions
New pre-paid financial cards emerge for teenagers
Pre-paid transport cards face competition from post-paid travel cards offering unlimited travel
Danal is first domestic company to directly launch a pre-paid card that supports stablecoin payments
Tmoney Co Ltd enjoys dominant position in closed looped pre-paid cards
Shinhan Card Co Ltd loses ground
Store Cards in South Korea - Category analysis
KEY DATA FINDINGS
Store cards are limited in competitive financial cards marketplace
Sluggish performance for store cards
Galleria Platinum Woori Card added to store card portfolio
Department and convenience stores required to register as Electronic Payment Gateway (PG)
Future growth potential for private label cards
Outbound tourism to boost air miles benefits
Joint card promotional events used to target wider audience
Hyundai Department Store Card Loewe Edition is launched
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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