Financial cards and payments in 2024: The big picture
The number of financial cards in circulation in Sadi Arabia is set to increase further in 2024, alongside growth in the number of transactions. The rise in card payments is a direct result of the Saudi government's push towards a cashless society, encouraging consumers to transition from cash to electronic payment solutions.
2024 key trends
The growth of point-of-sale (POS) payments in Saudi Arabia reflects the country’s commitment to digitalisation and its vision for a tech-driven future. To this end, the Kingdom has been taking significant steps to develop sustainable cities and a robust digital economy, supported by an increasingly tech-savvy population.
Competitive landscape
Mada is Saudi Arabia’s national card payment scheme, designed to enhance the country’s shift towards a cashless society. As the backbone of the Kingdom's digital payment infrastructure, mada cards are issued by local banks and are widely accepted across a range of platforms, including e-commerce, point-of-sale (POS) terminals, and ATMs.
What next for financial cards and payments?
With the increasing adoption and trust of financial cards and digital payments in Saudi Arabia, more customers are exploring alternatives to traditional branch-based banking and are expected to transition to using them as their primary financial institutions. This is similar to trends seen in other countries where neo-banks have captured a significant share of primary banking relationships.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Saudi Arabia?
- What are the major trends key to understanding Financial Cards and Payments in Saudi Arabia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Saudi Arabia - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
Charge Cards in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Charge cards continue to expand, despite challenge of limited consumer base
Al-Rajhi bank enters charge card market with Classic Charge Credit Card offering multiple benefits
American Express maintains dominance as primary charge card player
Charge cards will experience ongoing competition from debit cards and Sharia-compliant credit cards
Travel could prove to be catalyst for charge card growth
Growth potential for commercial charge cards
Credit Cards in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Credit card adoption soars in Saudi Arabia driven by diverse offerings and advanced payment solutions
Lucrative bank offers make credit cards a compelling choice for consumers
Saudi Banks drive growth through Shariah-compliant credit card offerings
BNPL represents growing threat to credit cards
Mastercard flies flag for seamless digital payments through innovative partnerships
Shariah-compliant credit cards will continue to gain traction
Debit Cards in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Debit cards continue to dominate, in context of high cost of living
Saudization initiative and rise in female employment bolsters demand for debit cards
Mada at the forefront of debit cards
Economic optimism will drive growth of debit cards
Mada alliances will fuel demand for debit cards
Growth of digital payments will boost debit card usage and financial inclusion
Pre-Paid Cards in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Pre-paid cards gain popularity in Saudi Arabia’s increasingly cashless society
Gifting culture presents opportunities for pre-paid cards
Mastercard expands partnerships to drive innovative digital payment solutions
Payroll and gifting pre-paid cards to drive continued growth
SAIB introduces EduPay Student Card to promote financial inclusion
Pre-paid fuel cards will contribute to growth
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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