Financial cards and payments in 2024: The big picture
The year 2024 marks the end of a relatively turbulent period in Sweden’s financial cards and payments. The role of cash has become marginalised in a society where digitalisation has been spearheading changes in mobile payments for some time.
2024 key trends
Swedes are embracing ways to make financial payments with greater ease and speed. An increasing share of card payments are contactless, with the card itself not being inserted into a reader.
Cash to remain a niche form of payment
In recent years, Sweden was touted to become the first cashless society in the world. While the share of cash among total consumer payments is very low, for many consumers and especially the elderly, cash is still very important.
Competitive landscape
The consumer payment landscape continues to be led by major banks in the Swedish market as well as the two key international operator networks. This reflects the two most important card categories, debit and credit cards.
What next for financial cards and payments?
Financial cards and payments will continue to be heavily influenced by the evolution of digital technologies with consumers expected to become more reliant on mobile solutions, either direct from an account or via cards digitally stored in a mobile wallet. The Swedish economy is expected to recover over 2025, and so household finances should also improve, driving growth in transaction value.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Sweden?
- What are the major trends key to understanding Financial Cards and Payments in Sweden?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Sweden - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Cash to remain a niche form of payment
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
Charge Cards in Sweden - Category analysis
KEY DATA FINDINGS
Charge card niche becomes further marginalised
Charge cards have few advantages over other cards
American Express leads in charge cards
Sole focus on commercial clients will continue
Commercial clients attracted by benefits
Higher average spend and foreign transactions in charge cards
Credit Cards in Sweden - Category analysis
KEY DATA FINDINGS
Credit cards report robust transaction growth
Challenges exist as credit card numbers and accounts decline
Large Nordic banks lead in credit cards
Credit cards face underlying challenges
Little change in the competitive landscape
No major innovations are anticipated
Debit Cards in Sweden - Category analysis
KEY DATA FINDINGS
Debit cards remain a firm favourite among Swedes
High propensity to spend on debit cards
Major Nordic banks dominate in debit cards
Further growth is expected for debit cards
Mobile wallets to increase in popularity
No major changes expected in the banking landscape
Pre-Paid Cards in Sweden - Category analysis
KEY DATA FINDINGS
Pre-paid cards post robust value growth
Dynamic growth witnessed by open loop pre-paid cards
Closed loop pre-paid cards lose traction
Open loop is main driver of overall category growth
Alternative fintech companies to support category growth
Gift cards face competition from apps
Store Cards in Sweden - Category analysis
KEY DATA FINDINGS
Negative performance in store cards continues in 2024
Low usage with many owners simply not using their accounts
Consolidation in the competitive landscape amid withdrawals
Store cards to lose further traction
Further withdrawals are anticipated in the competitive landscape
Other payment solutions are more appealing
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Financial Cards and Payments research and analysis database.
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