Financial Cards and Payments in Hungary

Name: Financial Cards and Payments in Hungary
Brand: Euromonitor International
Price: 2300 USD

February 2026

USD 2,300

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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Hungary report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Financial Cards and Payments in Hungary?
What are the major trends key to understanding Financial Cards and Payments in Hungary?
How has COVID-19, recession and macroeconomic volatility impacted the market?
How long will the market take to recover? What are the opportunities now?
How will political context and shifting cultural values shape future growth?
Where is future growth expected to be most dynamic?

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

Financial cards industry expands alongside acceleration of digital payments

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Financial cards become crucial for everyday payments

Digital wallet adoption and fintechs reshape role of financial cards

More sophisticated scams drive card fraud

WHAT’S NEXT?

Continued growth will be supported by broader financial inclusion and expanding e-commerce

Open loop pre-paid cards to lead growth

Fintechs likely to establish a stronger presence

COMPETITIVE LANDSCAPE

OTP Bank is largest issuer while Mastercard commands merchant acceptance

Revolut emerges as most dynamic issuer

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2020-2025

Table 2 Number of ATMs: Units 2020-2025

Table 3 Value Lost to Fraud 2020-2025

Table 4 Card Expenditure by Location 2025

Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025

Table 6 Domestic versus Foreign Spend 2025

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025

Table 8 Financial Cards by Category: Number of Accounts 2020-2025

Table 9 Financial Cards Transactions by Category: Value 2020-2025

Table 10 Financial Cards by Category: Number of Transactions 2020-2025

Table 11 Consumer Payments by Category: Value 2020-2025

Table 12 Consumer Payments by Category: Number of Transactions 2020-2025

Table 13 M-Commerce by Category: Value 2020-2025

Table 14 M-Commerce by Category: % Value Growth 2020-2025

Table 15 Financial Cards: Number of Cards by Issuer 2020-2024

Table 16 Financial Cards: Number of Cards by Operator 2020-2024

Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024

Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024

Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030

Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030

Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030

Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030

Table 23 Forecast Consumer Payments by Category: Value 2025-2030

Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030

Table 25 Forecast M-Commerce by Category: Value 2025-2030

Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

Charge Cards in Hungary - Category analysis

KEY DATA FINDINGS

2025 DEVELOPMENTS

Charge cards retreat further as niche corporate tool

INDUSTRY PERFORMANCE

Number of charge cards in circulation continues to decline

Charge card transactions rise among corporate executives

WHAT’S NEXT?

Charge card transactions will continue to grow

Credit card adoption will remain limited to multinationals

Limited prospects for local banks

COMPETITIVE LANDSCAPE

American Express dominates with premium proposition

Niche players show rapid growth

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2020-2025

Table 28 Charge Cards Transactions 2020-2025

Table 29 Charge Cards in Circulation: % Growth 2020-2025

Table 30 Charge Cards Transactions: % Growth 2020-2025

Table 31 Commercial Charge Cards: Number of Cards in Circulation 2020-2025

Table 32 Commercial Charge Cards Transactions 2020-2025

Table 33 Commercial Charge Cards in Circulation: % Growth 2020-2025

Table 34 Commercial Charge Cards Transactions: % Growth 2020-2025

Table 35 Personal Charge Cards: Number of Cards in Circulation 2020-2025

Table 36 Personal Charge Cards Transactions 2020-2025

Table 37 Personal Charge Cards in Circulation: % Growth 2020-2025

Table 38 Personal Charge Cards Transactions: % Growth 2020-2025

Table 39 Charge Cards: Number of Cards by Issuer 2020-2024

Table 40 Charge Cards: Number of Cards by Operator 2020-2024

Table 41 Charge Cards Payment Transaction Value by Issuer 2020-2024

Table 42 Charge Cards Payment Transaction Value by Operator 2020-2024

Table 43 Commercial Charge Cards: Number of Cards by Issuer 2020-2024

Table 44 Commercial Charge Cards: Number of Cards by Operator 2020-2024

Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024

Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024

Table 47 Personal Charge Cards: Number of Cards by Issuer 2020-2024

Table 48 Personal Charge Cards: Number of Cards by Operator 2020-2024

Table 49 Personal Charge Cards Transaction Value by Issuer 2020-2024

Table 50 Personal Charge Cards Transaction Value by Operator 2020-2024

Table 51 Forecast Charge Cards: Number of Cards in Circulation 2025-2030

Table 52 Forecast Charge Cards Transactions 2025-2030

Table 53 Forecast Charge Cards in Circulation: % Growth 2025-2030

Table 54 Forecast Charge Cards Transactions: % Growth 2025-2030

Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030

Table 56 Forecast Commercial Charge Cards Transactions 2025-2030

Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030

Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030

Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030

Table 60 Forecast Personal Charge Cards Transactions 2025-2030

Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030

Table 62 Forecast Personal Charge Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Credit Cards in Hungary - Category analysis

KEY DATA FINDINGS

2025 DEVELOPMENTS

Credit card volumes edge down as usage intensifies

INDUSTRY PERFORMANCE

Number of credit cards in circulation declines amid competition from alternative finance options

Credit card usage intensifies, despite maturity

WHAT’S NEXT?

Credit card transactions are expected to rise, highlighting need for responsible use

Hungary strengthens defences against credit card fraud

Fintechs poised to disrupt credit card industry

COMPETITIVE LANDSCAPE

MBH Bank is leading credit card issuer

OTP Bank is most dynamic issuer while Granit Bank enters the fray

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2020-2025

Table 64 Credit Cards Transactions 2020-2025

Table 65 Credit Cards in Circulation: % Growth 2020-2025

Table 66 Credit Cards Transactions: % Growth 2020-2025

Table 67 Commercial Credit Cards: Number of Cards in Circulation 2020-2025

Table 68 Commercial Credit Cards Transactions 2020-2025

Table 69 Commercial Credit Cards in Circulation: % Growth 2020-2025

Table 70 Commercial Credit Cards Transactions: % Growth 2020-2025

Table 71 Personal Credit Cards: Number of Cards in Circulation 2020-2025

Table 72 Personal Credit Cards Transactions 2020-2025

Table 73 Personal Credit Cards in Circulation: % Growth 2020-2025

Table 74 Personal Credit Cards Transactions: % Growth 2020-2025

Table 75 Credit Cards: Number of Cards by Issuer 2020-2024

Table 76 Credit Cards: Number of Cards by Operator 2020-2024

Table 77 Credit Cards Payment Transaction Value by Issuer 2020-2024

Table 78 Credit Cards Payment Transaction Value by Operator 2020-2024

Table 79 Commercial Credit Cards: Number of Cards by Issuer 2020-2024

Table 80 Commercial Credit Cards: Number of Cards by Operator 2020-2024

Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024

Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024

Table 83 Personal Credit Cards: Number of Cards by Issuer 2020-2024

Table 84 Personal Credit Cards: Number of Cards by Operator 2020-2024

Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024

Table 86 Personal Credit Cards Payment Transaction Value by Operator 2020-2024

Table 87 Forecast Credit Cards: Number of Cards in Circulation 2025-2030

Table 88 Forecast Credit Cards Transactions 2025-2030

Table 89 Forecast Credit Cards in Circulation: % Growth 2025-2030

Table 90 Forecast Credit Cards Transactions: % Growth 2025-2030

Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030

Table 92 Forecast Commercial Credit Cards Transactions 2025-2030

Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030

Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030

Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030

Table 96 Forecast Personal Credit Cards Transactions 2025-2030

Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030

Table 98 Forecast Personal Credit Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Debit Cards in Hungary - Category analysis

KEY DATA FINDINGS

2025 DEVELOPMENTS

Debit cards gain momentum alongside greater digital engagement

INDUSTRY PERFORMANCE

Youth uptake drives modest growth in debit card volumes

Transactions rise as consumers embrace digital payments

WHAT’S NEXT?

Debit card transactions will continue to expand amid growing financial inclusion and digital engagement

Virtual debit cards to gain traction amid growing digital payment adoption

Neobanks redefine debit card standards

COMPETITIVE LANDSCAPE

OTP Bank is leading issuer amid growing competition

Gránit Bank Zrt gains traction

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2020-2025

Table 100 Debit Cards Transactions 2020-2025

Table 101 Debit Cards in Circulation: % Growth 2020-2025

Table 102 Debit Cards Transactions: % Growth 2020-2025

Table 103 Debit Cards: Number of Cards by Issuer 2020-2024

Table 104 Debit Cards: Number of Cards by Operator 2020-2024

Table 105 Debit Cards Payment Transaction Value by Issuer 2020-2024

Table 106 Debit Cards Payment Transaction Value by Operator 2020-2024

Table 107 Forecast Debit Cards: Number of Cards in Circulation 2025-2030

Table 108 Forecast Debit Cards Transactions 2025-2030

Table 109 Forecast Debit Cards in Circulation: % Growth 2025-2030

Table 110 Forecast Debit Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Pre-Paid Cards in Hungary - Category analysis

KEY DATA FINDINGS

2025 DEVELOPMENTS

Pre-paid cards expand, as benefits attract employers and consumers

INDUSTRY PERFORMANCE

Number of pre-paid cards in circulation continues to rise amid growing diversification

Pre-paid card transactions are on the rise

WHAT’S NEXT?

Pre-paid transactions are set to rise

Open loop virtual pre-paid cards provide secure alternative

Regulation and tax incentives to drive demand for open-loop cards

COMPETITIVE LANDSCAPE

OTP Bank Nyrt is leading issuer

Revolut is most dynamic issuer

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2020-2025

Table 112 Pre-paid Cards Transactions 2020-2025

Table 113 Pre-paid Cards in Circulation: % Growth 2020-2025

Table 114 Pre-paid Cards Transactions: % Growth 2020-2025

Table 115 Closed Loop Pre-paid Cards Transactions 2020-2025

Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025

Table 117 Open Loop Pre-paid Cards Transactions 2020-2025

Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Table 119 Pre-paid Cards: Number of Cards by Issuer 2020-2024

Table 120 Pre-paid Cards: Number of Cards by Operator 2020-2024

Table 121 Pre-paid Cards Transaction Value by Issuer 2020-2024

Table 122 Pre-paid Cards Transaction Value by Operator 2020-2024

Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024

Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024

Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024

Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024

Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024

Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024

Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024

Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024

Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030

Table 132 Forecast Pre-paid Cards Transactions 2025-2030

Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030

Table 134 Forecast Pre-paid Cards Transactions: % Growth 2025-2030

Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030

Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030

Table 137 Forecast Open Loop Pre-paid Cards Transactions 2025-2030

Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Store Cards in Hungary - Category analysis

2025 DEVELOPMENTS

Store cards remain non-existent

CATEGORY DATA

Table 139 Store Cards: Number of Cards in Circulation 2020-2025

Table 140 Store Cards Transactions 2020-2025

Table 141 Store Cards in Circulation: % Growth 2020-2025

Table 142 Store Cards Transactions: % Growth 2020-2025

Table 143 Store Cards: Number of Cards by Issuer 2020-2024

Table 144 Store Cards: Payment Transaction Value by Issuer 2020-2024

Table 145 Forecast Store Cards: Number of Cards in Circulation 2025-2030

Table 146 Forecast Store Cards Transactions 2025-2030

Table 147 Forecast Store Cards in Circulation: % Growth 2025-2030

Table 148 Forecast Store Cards Transactions: % Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Download table of contents

The following categories and subcategories are included:

Financial Cards and Payments

- ATM Cards
- - Commercial Charge Cards
  - Personal Charge Cards
- - Commercial Credit Cards
  - Personal Credit Cards
- - Commercial Debit Cards
  - Personal Debit Cards
- - Closed Loop Pre-Paid Cards
  - Open Loop Pre-Paid Cards
- Store Cards
- - ATM Transactions
  - - - Commercial Charge Card Transactions
      - Personal Charge Card Transactions
    - - Commercial Credit Card Transactions
      - Average Personal Credit Card Balance
        
        Average Personal Credit Card Limit
        
        Personal Credit Card Utilisation
    - - Commercial Debit Card Transactions
      - Personal Debit Card Transactions
    - - Closed Loop Pre-Paid Card Transactions
      - Open Loop Pre-Paid Card Transactions
    - Store Card Transactions
- - Commercial Card Payment Transactions
  - Commercial Electronic Direct/ACH Transactions
  - Commercial Paper Payment Transactions
- - Personal Card Payment Transactions
  - Personal Electronic Direct/ACH Transactions
  - Personal Paper Payment Transactions
- - - Commercial Electronic Direct/ACH Transactions
    - Personal Electronic Direct/ACH Transactions
  - - - Commercial Cash Transactions
      - Commercial Other Paper Transactions
    - - Personal Cash Transactions
      - Personal Other Paper Transactions
- - Mobile Proximity Payments
  - Mobile Remote Payments

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Financial Cards and Payments

Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

See all of our definitions

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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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