PROSPECTS AND OPPORTUNITIES
Renewed interest in DIY and home renovation projects will push sales
The home improvement market in Sweden is projected to experience a modest recovery over the forecast period. With new-build construction remaining sluggish, demand is expected to pivot towards the maintenance and improvement of existing homes.
Movement towards greener and circular solutions
Sweden’s home improvement market is increasingly embracing greener, circular, and health-orientated solutions across all major categories. In painting and decorating, bio-based and recycled options - such as Flügger’s Organic line and Nordsjö’s Evolve Recycled - offer low-VOC, biodegradable products with transparent lifecycle data.
Smart-home technology will redefine home improvement landscape
Smart-home technology is reshaping Sweden’s home-improvement market. Molndal-based Plejd AB, a leader in smart lighting, has reportedly surpassed one million installed systems and five million connected devices across the Nordic region.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Sweden?
- Which are the leading brands in Home Improvement in Sweden?
- How are products distributed in Home Improvement in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Sweden - Category analysis
KEY DATA FINDINGS
Squeezed household budgets delay home improvement projects
Brands differentiate themselves through certified, eco-conscious portfolios
Click and collect gains prominence through growing number of stores offering assembly services
Renewed interest in DIY and home renovation projects will push sales
Movement towards greener and circular solutions
Smart-home technology will redefine home improvement landscape
Home and Garden in Sweden - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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