PROSPECTS AND OPPORTUNITIES
Floor covering expected to be the most dynamic category, driven by sustainability and rising residential construction
The home improvement market in the Netherlands is expected to record growth over the period to 2029, driven by government initiatives promoting sustainable living, including subsidies and incentives for energy-efficient upgrades like solar panels, green roofs, and heat pumps. The Netherlands Climate Agreement further supports homeowners with grants, encouraging investment in eco-friendly renovations.
Smart home innovation accelerates, blending technology with energy efficiency and everyday convenience
Dutch homeowners are increasingly embracing smart home technologies that seamlessly blend into their living spaces. From voice-controlled lighting and climate systems to AI-powered appliances, the focus is on enhancing convenience without compromising aesthetics.
Sustainability to shape home improvement, with rising demand for green roofs and eco-materials
Sustainability is expected to remain a top priority in the home improvement market over the forecast years, with homeowners increasingly opting for eco-friendly materials and green infrastructure. Cities like Rotterdam, Amsterdam, and Utrecht actively promote green roofs through subsidies and incentives.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Netherlands?
- Which are the leading brands in Home Improvement in Netherlands?
- How are products distributed in Home Improvement in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in the Netherlands - Category analysis
KEY DATA FINDINGS
Economic pressures reshape home improvement in 2024, with the focus shifting to cosmetic upgrades
Sustainability and style drive growth of AS Création BV
Non-grocery retailers read, offering broad product assortments and in-store advice
Floor covering expected to be the most dynamic category, driven by sustainability and rising residential construction
Smart home innovation accelerates, blending technology with energy efficiency and everyday convenience
Sustainability to shape home improvement, with rising demand for green roofs and eco-materials
Home and Garden in the Netherlands - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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