PROSPECTS AND OPPORTUNITIES
Slower growth as war continues to take a toll
Growth will slow over the forecast period. As long as the war continues, there will be frequent interruptions to electricity supply, and this will dampen value sales.
Floor covering one of the weaker performers
While growth in general will be lower than over the review period, floor covering in particular will perform badly. Economic instability, inflation, and reduced consumer purchasing power will see households prioritise essential needs over discretionary expenses like new flooring.
Affordable prices remain key to attracting price sensitive consumers
With the economic outlook uncertain, most consumers will remain price sensitive when choosing home improvement products. This will result in growing demand for mass products.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Ukraine?
- Which are the leading brands in Home Improvement in Ukraine?
- How are products distributed in Home Improvement in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Ukraine - Category analysis
KEY DATA FINDINGS
Fall in constant value sales, as inflation hits profit margins
Sniezhka continues to lead
E-commerce registers highest vlaue growth
Slower growth as war continues to take a toll
Floor covering one of the weaker performers
Affordable prices remain key to attracting price sensitive consumers
Home and Garden in Ukraine - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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