PROSPECTS AND OPPORTUNITIES
Shift towards sustainable paints, varnishes, and lacquers in Switzerland is a positive development for both the environment and public health
Sales of home improvement products in Switzerland are expected to grow slowly over the forecast period, supported by stabilising macroeconomic conditions and a modest recovery in the construction and renovations sector. While GDP growth is forecast to remain moderate, subdued inflation and the normalisation of interest rates are expected to gradually improve consumer confidence.
Change in consumer preferences set to initiate a shift towards sustainable and ergonomic tools
Sustainability is also becoming a key driver in the power tools category, where consumers are increasingly looking for energy-efficient, ergonomic, and durable solutions. This shift reflects a broader awareness of climate impact and a growing demand for user-friendly tools that align with modern lifestyle needs.
Sustainability to drive growth of wooden flooring
Wooden flooring is expected to grow slightly in Switzerland over the forecast period, driven by consumer preferences for environmentally friendly and durable products. Swiss consumers are expected to prioritise flooring that not only matches the aesthetic style of their homes but also fits harmoniously with their furniture and is easy to care for.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Switzerland?
- Which are the leading brands in Home Improvement in Switzerland?
- How are products distributed in Home Improvement in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Switzerland - Category analysis
KEY DATA FINDINGS
Downturn in the construction sector affected home improvement categories
Coop Genossenschaft sustains leadership through omnichannel presence and sustainability-led strategy
Retailers focused on mobile websites to optimise smartphone shopping experience
Shift towards sustainable paints, varnishes, and lacquers in Switzerland is a positive development for both the environment and public health
Change in consumer preferences set to initiate a shift towards sustainable and ergonomic tools
Sustainability to drive growth of wooden flooring
Home and Garden in Switzerland - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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