PROSPECTS AND OPPORTUNITIES
2025 slump in sales will pick up again over the forecast period thanks to government support and urban demand
In a cross-category trend, sales of home improvement are expected to slump in 2025, before picking up again over the forecast period. This dynamic is attributed to currently subdued consumer spending, elevated household debt, and a deceleration in residential construction activities.
Thailand's rental trend and suburban growth drive demand for adaptable and energy-efficient home improvements
As Thailand's housing landscape evolves, shifts in rental preferences, urbanisation, and housing types are expected to influence the demand for home improvement solutions. Economic challenges, high household debt, and rising interest rates are prompting more individuals to opt for rental properties over homeownership, particularly in urban centres.
Thailand is witnessing a technological transformation, driven by innovations in 3D printing, AI-driven interior design, and smart home technologies
Over the forecast period, Thailand's home improvement sector is expected to undergo significant transformation driven by innovations such as 3D printing, AI-driven interior design, and smart home technologies. Companies like Siam Cement Group (SCG) are leading the way with 3D printing in construction, exemplified by the world’s first 3D-printed medical centre in Saraburi, showcasing sustainable and efficient building practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Thailand?
- Which are the leading brands in Home Improvement in Thailand?
- How are products distributed in Home Improvement in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Thailand - Category analysis
KEY DATA FINDINGS
Thailand’s home improvement market slows down in 2024 amid weak consumer spending and construction delays
Siam Sanitary Ware maintains lead in home improvement thanks to innovation, sustainability, and digital expansion
Home improvement specialists see stagnant sales due to economic pressures, while e-commerce grows strongly
2025 slump in sales will pick up again over the forecast period thanks to government support and urban demand
Thailand's rental trend and suburban growth drive demand for adaptable and energy-efficient home improvements
Thailand is witnessing a technological transformation, driven by innovations in 3D printing, AI-driven interior design, and smart home technologies
Home and Garden in Thailand - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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