PROSPECTS AND OPPORTUNITIES
Innovations and energy-efficient solutions are expected to enhance the appeal of home improvement projects
Home improvement in India is expected to see a healthy retail value (constant 2024 prices) CAGR over the forecast period. Rapid urbanisation and the expansion of the residential property market are driving the demand for home renovation and improvement projects.
Smart technology in homes is on the rise, driven by technological advancements, higher disposable incomes and supportive government policies
Smart home technology is seeing increased adoption in India. Smart security systems are becoming more common, driven by the need for enhanced safety and the availability of advanced technologies.
Eco-friendly home improvement gains momentum amidst rising environmental awareness and the demand for “greener” living spaces
Efforts in eco-conscious and sustainable home improvement in India are gaining traction, with manufacturers and retailers actively promoting eco-friendly products and practices across various categories. For painting and decorating, the use of low-VOC and non-toxic paints is emphasised to improve indoor air quality and reduce environmental impact, with Asian Paints leading the way.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in India?
- Which are the leading brands in Home Improvement in India?
- How are products distributed in Home Improvement in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in India - Category analysis
KEY DATA FINDINGS
Home improvement benefits from increasing disposable incomes, urbanisation and the growing popularity of DIY projects and eco-friendly solutions
Asian Paints leads home improvement through a strong customer focus, innovation and wide service network
Home improvement stores focus on transparent pricing, authentic products and customer-facing services
Innovations and energy-efficient solutions are expected to enhance the appeal of home improvement projects
Smart technology in homes is on the rise, driven by technological advancements, higher disposable incomes and supportive government policies
Eco-friendly home improvement gains momentum amidst rising environmental awareness and the demand for “greener” living spaces
Home and Garden in India - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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