PROSPECTS AND OPPORTUNITIES
Sales expected to slow down and stabilise, while floor tiles is tipped as a category to watch
Home improvement sales are expected to slow down over the forecast period, albeit remaining positive and levelling out to a stable performance. This slowdown is expected to be influenced by ongoing economic challenges, including elevated costs, rising energy prices, and high interest rates.
Power tools will increasingly focus on sustainability, safety, and smart technology
Power tools will also perform well over the forecast period, driven by a shift towards energy-efficient, sustainable, and technologically advanced products. For example, with increasing demand for cordless and battery-powered tools, which offer enhanced mobility and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Brazil?
- Which are the leading brands in Home Improvement in Brazil?
- How are products distributed in Home Improvement in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Brazil - Category analysis
KEY DATA FINDINGS
Brazil's home improvement sector sees stronger growth in 2024 compared to 2023
BASF maintains its lead, while Makita and Apex Tool Group shows the strongest growth
Retailers extend their in-store offerings to the digital space to attract consumers
Sales expected to slow down and stabilise, while floor tiles is tipped as a category to watch
Power tools will increasingly focus on sustainability, safety, and smart technology
Home and Garden in Brazil - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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