Competitive Landscape
Basf Sa Retains Leadership of Fragmented Landscape
Home improvement in Brazil remained highly fragmented in 2025, with the largest player, BASF SA, holding 11% value share, followed by Akzo Nobel LTDA with 8% and Sherwin-Williams do Brasil Indústria e Comércio LTDA at 4%. However, the latter has completed the acquisition of BASF's Brazilian architectural paints business, including the Suvinil and Glasu brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Brazil?
- Which are the leading brands in Home Improvement in Brazil?
- How are products distributed in Home Improvement in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Brazil - Category analysis
Key Data Insights
Home Improvement Summary
Government Renovation Credit Expands Access to Home Upgrades
Accessible Paint Projects and Broad Renovations Fuel Home Improvement
Leroy Merlin Drives Omnichannel Diy with Digital-Store Integration
Modular Storage and Light-Coloured Flooring Set to Win Urban Renovators Seeking Rapid Transformation
Retailers Set to Tailor Diy and Professional Services as Life Stage Splits Demand
Basf Sa Retains Leadership of Fragmented Landscape
Specialist Physical Stores Maintain Dominance While Professional Wholesale Formats Expand
E-Commerce Accelerates as Consumers Embrace Hybrid Shopping Journeys
Home and Garden in Brazil - Industry Overview
2025 Developments
Key Data Insights
Grupo Casas Bahia Partners with Mercado Livre to Drive Digital Sales and Fulfilment
The Dual Drivers of Home and Garden Spend in Brazil
Tramontina Embeds Certified Sustainability to Win Eco-Conscious Buyers
Modular Furniture and Balcony Gardening to Reshape Urban Lifestyles
Sustainable Innovation and Difm Services Redefine Competitive Advantage
Sherwin-Williams Acquires Suvinil as Tramontina Leverages Multi-Category Strength
Neighbourhood Stores and Specialist Formats Maintain Physical Retail Dominance
E-Commerce Accelerates as Retailers Blend Digital Discovery with Physical Touchpoints
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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