PROSPECTS AND OPPORTUNITIES
Wall coverings and paint to lead growth as consumers prioritise affordability
Malaysia’s home improvement market is poised for steady growth in constant value terms (at 2024 prices) over the forecast period, underpinned by a combination of infrastructure development, supportive government policies, and evolving consumer preferences. The expansion of the construction and housing sectors - driven by residential and commercial projects – will continue to stimulate demand for renovation materials and interior design upgrades.
Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
Malaysians are increasingly investing in locally available smart home solutions, including digital door locks from brands such as Samsung Malaysia and Yale, commonly found at major retailers like MR.DIY and Harvey Norman.
Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living
Sustainability is set to become a defining trend in Malaysia’s home improvement market between 2025 and 2029, reflecting a rising commitment to eco-conscious living. This trend encompasses the increased use of environmentally friendly materials - such as recycled and low-impact supplies - alongside the adoption of energy-efficient appliances like solar panels and high-efficiency water heaters.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Malaysia?
- Which are the leading brands in Home Improvement in Malaysia?
- How are products distributed in Home Improvement in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Malaysia - Category analysis
KEY DATA FINDINGS
Home improvement market sees healthy growth in 2024, driven by DIY culture, urban expansion, and demand for customisation.
Strategic expansion and sustainability drive growth for White Horse and KCC Paints
Non-grocery retailers and e-commerce platforms reshape distribution landscape
Wall coverings and paint to lead growth as consumers prioritise affordability
Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living
Home and Garden in Malaysia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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