PROSPECTS AND OPPORTUNITIES
Improving financing conditions to boost renovation spending
Value sales of home improvement are expected to rise over the forecast period. While demand is expected to weaken in 2025 compared with 2024, particularly amid persistent inflationary pressure and cautious consumer sentiment, medium-term prospects are set to improve.
Eco-friendly materials and energy-efficiency to shape consumer demand
Sustainability will be a defining theme of Canada’s home improvement industry over the forecast period, with demand rising sharply for low-carbon, non-toxic, and resource-efficient materials. The federal government’s Greener Homes Initiative, launched in 2021 and expanded through 2024, is now entering full implementation phase, with thousands of households accessing grants for insulation, window upgrades, heat-pump installations and related improvements.
Technological integrations to drive personalised and efficient home upgrades
Innovation will continue to shape the future of home improvement in Canada, particularly through the adoption of AI, machine learning and smart technologies across the design-to-execution journey. Platforms such as Toronto-based MetricLy are transforming the initial planning phase by using smartphone cameras and AI to scan room dimensions and auto-generate decor recommendations tailored to the user’s preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Canada?
- Which are the leading brands in Home Improvement in Canada?
- How are products distributed in Home Improvement in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Canada - Category analysis
KEY DATA FINDINGS
Renovations and DIY trends propel the sales of home improvement
Behr Process Corp retains leadership through strategic partnerships despite seasonal setbacks
Home improvement and gardening stores lead as Canadians seek one-stop renovation hubs
Improving financing conditions to boost renovation spending
Eco-friendly materials and energy-efficiency to shape consumer demand
Technological integrations to drive personalised and efficient home upgrades
Home and Garden in Canada - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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