PROSPECTS AND OPPORTUNITIES
Baseline demand set to continue, albeit at variable levels of performance
Home improvement is expected to maintain low, yet relatively stable, baseline sales over the forecast period. This slightly sluggish performance is attributed to a plateauing effect of construction following the boom, while baseline demand will remain supported by DIY trends.
Sustainable paints and personalised wallpapers set to drive innovation
Opportunities lie in innovation over the forecast period, which is expected to be seen in eco-friendly paints, and personalised wallpapers. Within this there will be a focus on sustainability, wellness, and personalised aesthetics.
Sustainable flooring rises in Singapore, with bamboo, cork, and luxury vinyl tiles gaining popularity
Sustainability trends will also influence flooring over the forecast period, with options like bamboo, cork, and reclaimed wood expected to become popular in this context. Bamboo flooring, known for its strength, rapid renewability, and minimal environmental impact, is particularly prized, while cork is also on the rise due to its natural insulation properties, sound absorption, and eco-friendliness, offering both functional and aesthetic benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Singapore?
- Which are the leading brands in Home Improvement in Singapore?
- How are products distributed in Home Improvement in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Singapore - Category analysis
KEY DATA FINDINGS
DIY culture, engineered wood flooring, and bathroom upgrades support baseline sales
Nippon Paint drives sustainable innovation, while Bosch benefits from DIY trends
Home product specialists and e-commerce drive personalised, quality-focussed home improvement
Baseline demand set to continue, albeit at variable levels of performance
Sustainable paints and personalised wallpapers set to drive innovation
Sustainable flooring rises in Singapore, with bamboo, cork, and luxury vinyl tiles gaining popularity
Home and Garden in Singapore - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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