PROSPECTS AND OPPORTUNITIES
Bathroom and sanitaryware expected to be the fastest developing category
Home improvement looks set to see total current value sales rise at robust rates throughout the forecast period. Overall demand is anticipated to remain strong thanks to steady growth in residential construction activity and the willingness of consumers to renovate existing dwellings as they spend more time at home due to changing lifestyle and working habits.
Wider adoption of innovative digital technologies will continue to support growth
The increasing embrace of various digital technologies by manufacturers, specialist retailers and consumers will continue to have a positive influence on the performance of home improvement over the forecast period. For example, planning and visualisation tools that incorporate AI and AR can give homeowners greater confidence about undertaking renovation projects and provide them with design ideas tailored to their specific needs and preferences.
Sustainability credentials set to become more influential in purchasing decisions
Increasing concerns about environmental issues in Taiwan will continue to boost sales of home improvement products with stronger sustainability credentials over the forecast period. For instance, low-VOC and formaldehyde-free options look set to become more popular and widely available in home paint.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Taiwan?
- Which are the leading brands in Home Improvement in Taiwan?
- How are products distributed in Home Improvement in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Taiwan - Category analysis
KEY DATA FINDINGS
Growing popularity of DIY activities continues to lift demand
Toto retains overall lead while Sakura posts highest value growth rate
Home improvement and gardening stores remains the dominant distribution channel
Bathroom and sanitaryware expected to be the fastest developing category
Wider adoption of innovative digital technologies will continue to support growth
Sustainability credentials set to become more influential in purchasing decisions
Home and Garden in Taiwan - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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