PROSPECTS AND OPPORTUNITIES
Hand tools to remain the most dynamic category
Retail constant value sales of home improvement will continue to contract in 2025, albeit at a slower rate than in the previous year. Over the forecast period as a whole, retail constant value sales are expected to contract but at a slower rate than in the review period, as economic headwinds weigh on renovation spending.
Popularity of wallpaper will continue to fade
The popularity of wall coverings, particularly wallpaper, is expected to decline more sharply over the forecast period, as evolving tastes steer homeowners towards paint and peel-and-stick alternatives that offer greater flexibility and require a lower level of commitment. Consumers increasingly prefer the ease of changing wall finishes seasonally or ahead of interior refreshes, perceiving traditional wallpaper as too labour-intensive and restrictive.
Smart home technology and sustainability will gain traction
The integration of smart home technologies such as internet-of-things-enabled automation and remote-control systems is set to reshape home improvement projects in Romania, with leading retailers like Dedeman investing in IT infrastructure through initiatives like DedeTech to support advanced e-commerce and logistics platforms. The National Long-Term Renovation Strategy will drive the adoption of energy-efficient solutions – including advanced insulation, smart heating and ventilation controls, and low-VOC materials – by leveraging EU funds and fiscal incentives aimed at reducing building emissions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Romania?
- Which are the leading brands in Home Improvement in Romania?
- How are products distributed in Home Improvement in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Romania - Category analysis
KEY DATA FINDINGS
Steady consumer investment in renovation and repair projects supports demand
Sanex’s Cesarom brand benefits from wide distribution and strong reputation
Home improvement and gardening chains continue to dominate distribution
Hand tools to remain the most dynamic category
Popularity of wallpaper will continue to fade
Smart home technology and sustainability will gain traction
Home and Garden in Romania - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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