Competitive Landscape
Leroy Merlin and Castorama Extend Their Shares as Private Label Strengthens Value Positioning
The leading company in home improvement, Leroy Merlin France SA, held a 10% retail value share in 2025, followed by Castorama SA at 7% and Saint-Gobain Distribution Bâtiment France SAS at 5%. The top three competitors together, which are all private label players, together accounted for 21% of value sales, outpacing any individual branded player.
Luxens and Dulux Valentine Leverage Biosourced Paint Launches to Capture Sustainability-Driven Demand
In late 2025 and into 2026, innovation in home paint is notable, as both Leroy Merlin France and Dulux Valentine introduced biosourced, low-VOC reformulations to address consumer demand for healthier, lower-emission interior finishes. Leroy Merlin's private label line Luxens expanded its range with a biosourced white-paint formula and positioned Bali 2 as its 2026 colour of the year, which contributed to the brand being voted best in its category for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in France?
- Which are the leading brands in Home Improvement in France?
- How are products distributed in Home Improvement in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in France - Category analysis
Key Data Insights
Home Improvement Summary
Adeo Expands Value Tool Lines to Capture Renovation-Driven Demand
Kingfisher Leverages Private Label and Discount Channels to Attract Value-Seeking Shoppers
Manomano and Tool Rental Partnerships Address the Diy and Pro Blend
Regulatory-Driven Shiofts and Socisoeconomic Facors to Impact Home Improvement
Hardware Expected to Remain Central, with Floor Covering Rising
Sustainability and Safety Will Be Two Key Areas Central to Purchasing Decisions
Leroy Merlin and Castorama Extend Their Shares as Private Label Strengthens Value Positioning
Luxens and Dulux Valentine Leverage Biosourced Paint Launches to Capture Sustainability-Driven Demand
Retailers Adapt with Omnichannel Expansion to Retain Shopper Loyalty
Incumbents Embrace Circularity and Compact Formats to Address Urban and Regulatory Shifts
Home and Garden in France - Industry Overview
2025 Developments
Key Data Insights
Leroy Merlin Pivots to Value and Proximity as Spending Tightens
Botanic Drives Growth with Climate-Resilient and Compact Gardening Solutions
Home Furnishings Leads as Urban Lifestyles Reshape Living Spaces
Value Growth Expected, Driven by Sustainability Requirements and Circularity
Home Furnishings Will Continue to Lead, but Growth Likely to Remain Cautious
Leveraging the Reach of Supermarkets to Capture Value-Driven Shoppers
Ikea and Private Label Strengthen Lead as Value Strategies Are Important
But and Conforama Combine Forces as Innovation Targets Value and Sustainability
Maisons Du Monde Drives Experiential Retail as E-Commerce Rises
Selency and Ikea France Accelerate Circular and Pre-Loved Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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