PROSPECTS AND OPPORTUNITIES
Drop in DIY spending to continue negatively impacting sales of home improvement
Sales of home improvement products are expected to continue declining in value terms (at constant 2024 prices) over the forecast period. The category is likely to face ongoing challenges amid prevailing economic uncertainties, including elevated inflation and fluctuating interest rates, which are leading consumers to curtail discretionary spending, particularly on substantial home renovation projects.
Energy efficient designs and carbon savings to play a key role in shaping the future of home improvement
Sustainability is becoming increasingly central to home improvement practices in France, with a focus on biodegradable materials, energy efficiency, and waste reduction. The RE2020 environmental regulation emphasises the importance of reducing the carbon footprint of new buildings, encouraging the use of eco-friendly materials and energy-efficient designs.
AI to take on a greater role in home design
France is at the forefront of several groundbreaking innovations in home improvement, which is transforming the way people design, build, and interact with their living spaces. AI-driven interior design tools like AI HomeDesign are gaining popularity, enabling homeowners to visualise and plan their spaces with precision.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in France?
- Which are the leading brands in Home Improvement in France?
- How are products distributed in Home Improvement in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in France - Category analysis
KEY DATA FINDINGS
Economic pressures, unfavourable weather and a weak housing market impact sales
Leroy Merlin leverages digital kiosks and online marketplaces to boost sales
Consumers shift towards e-commerce in search of better prices and convenience
Drop in DIY spending to continue negatively impacting sales of home improvement
Energy efficient designs and carbon savings to play a key role in shaping the future of home improvement
AI to take on a greater role in home design
Home and Garden in France - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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