PROSPECTS AND OPPORTUNITIES
Increased investment in household renovation projects to drive home improvement sales
Home improvement is projected to experience steady growth in South Africa over the forecast period, supported by a sustained focus on property enhancement among homeowners. Many households are opting to upgrade and personalise their homes in preference to relocating, fuelling steady demand for cost-effective cosmetic improvements such as decorative paints, easy-to-install flooring, and modern sink fixtures, projects.
Advanced water-damage prevention solutions to lead product innovation
Advanced water-damage prevention solutions are gaining traction in South Africa, with smart leak detectors emerging as key tools for household protection. Devices such as SmartRent’s Alloy SmartHome Leak Sensor+ offer extended battery life and high humidity resistance, and are increasingly integrated into insurance-backed packages, providing added value through automated shut-off functionality upon moisture detection.
Solar-integrated roofing gains momentum as energy independence becomes a household priority
In South Africa, where frequent load-shedding has become part of everyday life, the push for energy independence is viewed as both a practical necessity and a long-term investment. As such, solar-integrated roofing systems are poised to move into the mainstream.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in South Africa?
- Which are the leading brands in Home Improvement in South Africa?
- How are products distributed in Home Improvement in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in South Africa - Category analysis
KEY DATA FINDINGS
Home paint continues as most popular product, offering high visual impact at low cost
Kansai Plascon leads home improvement, while Mitco makes notable gains
Home products specialist retailers lead distribution, while second-hand stores gain traction
Increased investment in household renovation projects to drive home improvement sales
Advanced water-damage prevention solutions to lead product innovation
Solar-integrated roofing gains momentum as energy independence becomes a household priority
Home and Garden in South Africa - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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