PROSPECTS AND OPPORTUNITIES
Economic uncertainty slows growth, but DIY culture sustains market engagement
Over the forecast period, home improvement in Argentina is expected to face a slower pace of growth as macroeconomic instability continues to impact consumer purchasing power. High inflation, currency devaluation, and rising interest rates are likely to constrain household budgets, making large-scale renovations and discretionary spending less accessible for many.
Rental demand, renovations and suburban growth to reshape housing and home improvement needs
Argentina’s shifting housing landscape is set to influence the direction of the home improvement market over the coming years. The removal of rent controls in 2023 has fuelled the expansion of the rental market, driving demand for temporary, reversible, and maintenance-focused home improvement solutions.
Emerging technologies expected to elevate customisation, efficiency and smart living
Innovation is set to play a key role in shaping the future of Argentina’s home improvement market, with the adoption of emerging technologies creating new pathways for growth and differentiation. The use of 3D printing in construction is expected to expand, allowing for greater customisation of decorative and functional components while reducing material waste and production time.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Argentina?
- Which are the leading brands in Home Improvement in Argentina?
- How are products distributed in Home Improvement in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Argentina - Category analysis
KEY DATA FINDINGS
DIY culture and digital platforms reshape home improvement in Argentina
Leading players invest in operational efficiency and sustainability to drive competitive advantage
Non-grocery retailers dominate due to breadth of offering and omnichannel presence
Economic uncertainty slows growth, but DIY culture sustains market engagement
Rental demand, renovations and suburban growth to reshape housing and home improvement needs
Emerging technologies expected to elevate customisation, efficiency and smart living
Home and Garden in Argentina - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!